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Strategic Alliances
Half of all strategic alliances fail. Why - and how - should companies continue creating and managing these relationships, considering this poor success rate? In this guide, Steve Steinhilber proves that, despite the odds, alliances are crucial for companies competing in the global marketplace. But alliances must be built and managed correctly to create significant and sustainable value for each party. Drawing on his experience as Vice President of Strategic Alliances at Cisco Systems, Steinhilber guides you through the right way to partner by presenting the three essential building blocks that every company can use.
Strategic Alliances
As a top executive, you've almost certainly forged strategic alliances with other companies. Some of these deals have worked--but many others have likely failed. In fact, companies worldwide launch more than two thousand strategic alliances every year, and more than half never deliver as promised. In Strategic Alliances, Steve Steinhilber proves that, despite the odds, alliances are critical to the business strategy for companies competing globally: customers want integrated solutions to their problems, and that's pushing companies to work together to create differentiated offerings. Equally crucial, well-managed alliances generate important forms of business value, including new products an...
Mastering Alliance Strategy
Erfolgreiche Unternehmensallianzen sind heute für viele Unternehmen absolut wichtig, wenn es darum geht, sich einen Wettbewerbsvorteil zu sichern. "Mastering Alliance Strategy" ist ein umfassender Leitfaden zum Thema Allianzstrategie. Er entwirrt die haarigsten Themen rund um das Allianzmanagement und erläutert die aktuellsten Gedanken, Ideen und Praktiken für eine effektive Nutzung von Partnerschaften. Ob absoluter Anfänger oder erfahrener Allianzexperte, ob Fachmann im Bereich Unternehmensentwicklung, Linienmanager oder Führungskraft - hier lernen Sie, Allianzen besser zu verstehen und auszunutzen. Die Autoren zeigen, dass das Erfolgsgeheimnis nicht nur in den Feinheiten einer Vereinb...
Top Talent
During tough economic times it's more vital than ever to hold on to and leverage your top performers: They've got the outsize smarts and dedication your firm needs to survive recession and emerge stronger. Yet in 2009 many employers are failing to support and sustain their best people. Loyalty and trust are out the window. Engagement is through the floor. Flight risk is at an all time high. In Top Talent, a volume in the Memo to the CEO series, Sylvia Ann Hewlett presents new data detailing what has happened to top talent in this brutal down cycle. She then explains how companies can re-engage and re-energize their stars. Drawing from virtual strategy sessions conducted within fourteen corpo...
Building the Internet of Things
Connect your organization to the Internet of Things with solid strategy and a proven implementation plan Building Internet of Things provides front-line business decision makers with a practical handbook for capitalizing on this latest transformation. Focusing on the business implications of Internet of Things (IoT), this book describes the sheer impact, spread, and opportunities arising every day, and how business leaders can implement IoT today to realize tangible business advantages. The discussion delves into IoT from a business, strategy and organizational standpoint, and includes use-cases that illustrate the ripple effect that this latest disruption brings; you'll learn how to fashion...
Winning in Turbulence
The current downturn may prove more brutal than most previous recessions. It's already hammering companies in markets around the globe. It will test businesses to their fullest-many won't survive. But downturns present strategic opportunities, too. In fact, many more companies achieve dramatic gains during recessions than in normal times. How to ensure your company emerges successful? In Winning in Turbulence, a new volume in the Memo to the CEO series, Bain & Company downturn strategist Darrell Rigby provides the playbook. He presents a powerful framework and diagnostic tool (available in the book and online) for assessing three dimensions of your situation: Your industry's sensitivity: How...
Strategic Marketing Management
Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies
Structured Strategic Partnerships
Structured Strategic Partnerships allow organizations to grow and achieve greater success through partnerships and alliances. This book describes practical ways to add structure to choosing the right partners, rolling-out new partnerships and managing existing partnerships and alliances. All types of businesses are seeking to develop partnerships to accelerate growth and create value. If done properly, these partnerships can lead to success. Too often, partnerships are sensible from a value perspective but the lack of organization in carrying them out leads to lackluster results. Structure is a key ingredient in making partnerships work. Structured Strategic Partnerships is a book that describes many real ways to enhance partnership programs, save time and realize goals. With added structure, the success of partnerships will increase and the bottom line will be improved. Included in the book are checklists and examples that can be used to add structure to both new and existing partnerships.
Partnering with the Frenemy
Selected as a finalist for the 2018 Leonard L. Berry Marketing Book Award! Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge research, Sandy Jap illuminates the widespread “frenemy” phenomenon in organizational partnerships, where partners who start as non-competitive “friends” become “enemies” over time. She identifies key economical and structural causes of “frenemization,” in which success creates imbalances in power dynamics, lead...
Structured Strategic Partnership Handbook
Strategic Partnerships add value to organizations by helping to increase revenue, gain a competitive advantage and achieve success. Adding structure allows partnerships and alliances to thrive. This handbook looks at practical ways to introduce structure to partnerships in three key phases: Choosing Partners, Rolling Out Partnerships and Managing Strategic Partnerships. Business Development and Partnership Managers will find helpful ideas in this book. Also, sales professionals, product managers, corporate development specialists and others considering or involved with partnerships and alliances will find valuable insights.
