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Professional Services Marketing
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected prof...
The Cincinnati Sound
From 1940 to 1970, Cincinnati overflowed with musical opportunities. Hank Williams recorded his hit "Lovesick Blues." Andy Williams, Rosemary and Betty Clooney, and Doris Day appeared regularly on WLW Radio, which also broadcast Boone County Jamboree. Then came the network television show Midwestern Hayride and stardom for Kenny Price. Meanwhile, King and Fraternity Records released hundreds of hits for James Brown, Hank Ballard and the Midnighters, Cowboy Copas, Lonnie Mack, and the Casinos. In the late 1960s, the Lemon Pipers sang "Green Tambourine," and rock bands ruled Coney Island's Moonlite Gardens. It was a wild, incredible ride while it lasted, and it left such an indelible impression that today Cincinnati is remembered as one of America's top music capitals.
Rock N Roll Gold Rush
This monster Rock-n-Roll survey focuses on the songs and the vibrant personalities who create them, for college audiences and the general public. Dean published the world's first history of Rock in 1966. Here, in his ebullient style, he buzzes through piles of musical singles from the whole last half century, describing what is fun about each major and minor hit, pointing out what elements were exciting or new or significant in the development of musical styles. He relates some tantalizing tidbits about the earlier musical heritage that artists have drawn upon in crafting ever more amazing evolutions of rock music. This snappy, witty and informative album has universal appeal, doubling as a ...
Financial Reporting for Unlisted Companies in the UK and Republic of Ireland
This important title guides practitioners through their first implementation of FRSs, 100, 101 and 102. Under these standards, introduced in early 2013, many small to medium sized businesses will be preparing their financial statements under a fundamentally set of rules as the current UK GAAP framework will be withdrawn when the new standards take effect in 2015.The book focuses on explaining the key areas of change for practitioners to focus on and clear guidance on how the new standards should be implemented. This is backed up with extensive examples, sample policy wordings and the use of sample disclosures in each chapter. Unlike some other publications, this title focuses specifically on the areas financial reporting most likely to be encountered by companies who can be classified as falling within the scope of the new standard.Readers will benefit from the approach taken by the authors who have years of combined experience writing for and training in this market.Contents includes: Introduction and Basic Concepts;Financial Statements;Accounting for Assets;Accounting for Liabilities;Accounting for Revenue and Equity;Consolidations;Financial Instruments;Disclosures.
Our Mothers
This book contains a collection of stories written by a group of friends who met during school and university days. Rarely celebrated, these short stories are about their mothers. While these women were from different backgrounds and some were born, or lived their early lives, in different countries, they shared some things in common. They were British by either birth or ancestry. They were middle class and they were young mothers during the latter part of World War 2, or shortly thereafter. They lived in Canberra during the ’50s, ’60s and ’70s – longer in some cases – and contributed to the social life of the growing city in a variety of ways.
Cincinnati Magazine
Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.
Cincinnati Magazine
Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.
Frequently Asked Questions in IFRS
A concise FAQ guide to IFRS principles and practices Co-written by Steven Collings, winner of Accounting Technician of the Year at the British Accountancy Awards 2011, this book is a comprehensive guide to International Financial Reporting Standards (IFRS) which became mandatory in the EU in 2005, and they will almost certainly be adopted by most other developed countries in the near future. Unlike US-GAAP and other sets of standards, the IFRS are principles-based rather than rules-based, putting the onus of interpretation more on users than has previously been the case. Under IFRS users must understand the economic substance of operations, and they must be able to make assumptions, hypothes...
