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The history of newspaper advertising began in the seventeenth-century Low Countries. The newspaper publishers of the Dutch Republic were the first to embrace advertisements, decades before their peers in other news markets in Europe. In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising and its impact on the Dutch book trade, economy and society. In these evocative announcements, ranging from advertisement for library auctions, the publication of new books, pamphlets and maps to notices of crime, postal schedules or missing pets, the seventeenth century is brought to life. This survey offers a unique perspective on daily life, personal relationships and societal change in the Dutch Golden Age.
This book, first published in 1995, helps librarians develop skills and strategies to cope effectively with the myriad changes affecting their profession due to the rapid evolution of technology. Informative chapters address the impact of technology on libraries, scholarly communication, vendors, and the publishing industry. They analyses managing change, managing the virtual library, roles of vendors and publishers in providing access to electronic information, and innovations for the bibliographic control of electronic publications.
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