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Apa rahasia juara dunia lomba makan hot dog asal Jepang yang makan 50 hot dog dalam 12 menit? - Apa alasan seorang dokter asal Australia rela menelan setumpuk bakteri berbahaya? - Bagaimana bisa calon teroris terdeteksi melalui rekening bank di Inggris? - Mengapa penipu melalui e-mail sering menyatakan diri berasal dari Nigeria? - Mengapa orang dewasa justru mudah ditipu daripada anak-anak? Buku ini memaparkan pemikiran yang tidak biasa, aneh, dan jarang terpikir oleh orang kebanyakan. Disertai contoh-contoh menarik, cerita yang memikat, dan analisis yang tidak lazim, kedua penulis mendorong kita agar mampu berpikir jauh lebih rasional, lebih kreatif, dan lebih produktif. Cara baru yang revolusioner ini telah terbukti menyelesaikan berbagai masalah, baik masalah kecil ataupun global. Anda pun bisa mempraktikkannya di berbagai bidang, mulai dari bisnis, olahraga, hingga politik. [Mizan, Noura Books, Nourabooks, Motivasi, Pengembangan Diri, Remaja, Dewasa, Indonesia]
Why don't flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of fried chicken? Over the past decade, Steven D. Levitt and Stephen J. Dubner have published more than 8,000 blog posts on Freakonomics.com. Now the very best of this writing has been carefully curated into one volume, the perfect solution for the millions of readers who love all things Freakonomics. Discover why taller people tend to make more money; why it's so hard to predict the Kentucky Derby winner; and why it might be time for a sex tax (if not a fat tax). You'll also learn a great deal about Levitt and Dubner's own quirks and passions. Surprising and erudite, eloquent and witty, Freaks and Friends demonstrates the brilliance that has made their books an international sensation.
Here at last is the long awaited sequel to the international bestselling phenomenon, Freakonomics. Steven Levitt, the original rogue economist, and Stephen Dubner have been working hard, uncovering the hidden side of even more controversial subjects, from charity to terrorism and prostitution. And with their inimitable style and wit, they will take us on another even more gripping journey of discovery. Superfreakonomics will once again transform the way we look at the world.
En esta obra, Levitt y Dubner demuestran, a través de ejemplos y una sarcástica perspicacia, que la economía representa el estudio de los incentivos. ¿Qué resulta más peligroso: una pistola o una piscina? ¿Qué tienen en común un maestro de escuela y un luchador de sumo? ¿Por qué continúan los traficantes de drogas viviendo con sus madres? ¿En qué se parecen el Ku Kux Klan a los agentes inmobiliarios? Quizás éstas no sean las típicas preguntas que se formula un experto en economía, pero Steven D. Levitt y Stephen J. Dubner no son unos economistas muy típicos. Se trata de especialistas que estudian la esencia y los enigmas de la vida cotidiana y cuyas conclusiones, con frecuencia, ponen patas arriba la sabiduría convencional. A través de ejemplos prácticos y de una sarcástica perspicacia, Levitt y Dubner demuestran que la economía, en el fondo, representa el estudio de los incentivos: el modo en que las personas obtienen lo que desean, o necesitan, especialmente cuando otras personas desean o necesitan lo mismo.
'By far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you.' Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit ________________ Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they su...
Microeconomics bridges the gap between today's theory and practice, with a strong empirical dimension that lets students tests theory and successfully apply it. With carefully crafted features and vivid examples, Goolsbee, Levitt, and Syverson's text helps answer two critical questions students ask, "Do people and firms really act as theory suggests?" and "How can someone use microeconomics in a practical way? LaunchPad is an interactive online resource that helps students achieve better results. LaunchPad combines an interactive e-book with high-quality multimedia content and ready-made assessment options, including LearningCurve, our adaptive quizzing resource, to engage your students and ...
THE MOST INFLUENTIAL BOOK ON MODERN ECONOMICS The Wealth of Nations is an economics book like no other. First published in 1776, Adam Smith's groundbreaking theories provide a recipe for national prosperity that has not been bettered since. It assumes no prior knowledge of its subject, and over 200 years on, still provides valuable lessons on the fundamentals of economics. This keepsake edition is a selected abridgement of all five books, and includes an Introduction by Tom Butler-Bowdon, drawing out lessons for the contemporary reader, a Foreword from Eamonn Butler, Director of the Adam Smith Institute, and a Preface from Dr. Razeen Sally of the London School of Economics.
This volume brings together some of the most influential articles in the field of law and economics. Together the chapters illustrate how economic theory and rigorous empirical analysis can shed light on some of the most important issues in social science and public policy.
From New York to New Delhi, COVID-19 has had a devastating impact on our urban world, turning the physical proximity which is central to the creative energy of the city into a potentially deadly threat to our health and well being. Yet most of us live or work in cities. They are a vital part of both local and global economies and shape the lives we lead and our interactions with others. How can we adjust to this new reality and what lessons can we learn from the past? In this urgently relevant book, leading experts Edward Glaeser and David Cutler, examine the history and future of the global city. They argue the biggest threats are those we have created ourselves - inequalities in housing, health, work and education - and that we need to address these as a matter of urgency if our cities are to continue to thrive and drive economic growth and prosperity. They conclude by proposing some practical measures that governments and citizens need to act on to ensure the survival of the city around the world. .
Assume nothing, question everything. This is the message at the heart of Freakonomics, Levitt and Dubner's rule-breaking, iconoclastic book about crack dealers, cheating teachers and bizarre baby names that turned everyone's view of the world upside-down and became an international multi-million-copy-selling phenomenon. 'Prepare to be dazzled' Malcolm Gladwell 'A sensation ... you'll be stimulated, provoked and entertained. Of how many books can that be said?' Sunday Telegraph 'Has you chuckling one minute and gasping in amazement the next' Wall Street Journal 'Dazzling ... a delight' Economist 'Made me laugh out loud' Scotland on Sunday