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Destination Marketing
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable cust...
Destination Marketing
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable cust...
Destination Marketing
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Destination Marketing Organisations
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relatin...
September & Shadow Thrillers Trilogy
She doesn’t trust people. But can she team up with a service puppy to catch a murderer? 3 books. 995+ pages of fast-paced thrillers brimming with amateur sleuthing and loyal dogs. “Riveting, heart-wrenching, and brilliant…” –James Rollins, New York Times bestseller of Bloodline Animal behaviorist September Day protects her broken heart by keeping everyone at arm’s length. Still distraught over her husband’s death in the line of duty, she heads back to her Texas home to launch a dog-training business. But her grief takes a back seat when her autistic nephew goes missing in a freak blizzard. Partnering with the boy’s support pup Shadow, September uncovers a shocking conspiracy ...
Lost And Found (A Texas K-9 Medical Suspense Thriller)
“Riveting, heart-wrenching, and brilliant…” –James Rollins, New York Times bestseller She doesn’t trust people. But can she team up with a service puppy to catch a murderer? An explosive first-in-series. 275+ pages of fast-paced action brimming with amateur sleuthing and loyal dogs. Animal behaviorist September Day protects her broken heart by keeping everyone at arm’s length. Still distraught over her husband’s death in the line of duty, she heads back to her Texas home to launch a dog-training business. But her grief takes a back seat when her autistic nephew goes missing in a freak blizzard. Partnering with the boy’s support pup Shadow, September uncovers a shocking conspi...
Pike's Perspectives
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Tourism Marketing for Small Businesses
This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.
Customs Today
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Safety and Security in Tourism
Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations. This book fills the gap by comprehensively examining how to rebuild the market for a tourism service or destination after a catastrophe. This important book presents leading experts from around the world providing useful instruction on effective ways to plan for future crisis response and strategies for recovering business. A crisis may arise fr...
