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How to Write Perfect Press Releases
Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.
Statecraft by Stealth
Britain relied upon secret intelligence operations to rule Mandatory Palestine. Statecraft by Stealth sheds light on a time in history when the murky triad of intelligence, policy, and security supported colonial governance. It emphasizes the role of the Anglo-Zionist partnership, which began during World War I and ended in 1939, when Britain imposed severe limits on Jewish immigration and settlement in Palestine. Steven Wagner argues that although the British devoted considerable attention to intelligence gathering and analysis, they never managed to solve the basic contradiction of their rule: a dual commitment to democratic self-government and to the Jewish national home through immigrati...
Storming Heaven
Storming Heave in Steve Wright's unsurpassed study of Italian autonomist Marxism. This new edition remains the only book to examine Italian workerist theory and practice, from its origins in teh anti-Stalinist left of the 1950s to its heyday twenty years later. First developed by Antonio Negri, Mario Tronti, Sergio Bologna and others, workerism, or 'orperaismo', includes the refusal of work, class self-organisation, mass illegality and the extension of revolutionary agency, all of which are still practised today by workers across the world. This edition includes a new chapter looking at the debates around operaismo and Autonomia since the book originally appeared in 2002.
Inclusion
With Inclusion, Steven Epstein argues that strategies to achieve diversity in medical research mask deeper problems, ones that might require a different approach and different solutions. Formal concern with this issue, Epstein shows, is a fairly recent phenomenon. Until the mid-1980s, scientists often studied groups of white, middle-aged men - and assumed that conclusions drawn from studying them would apply to the rest of the population. But struggles involving advocacy groups, experts, and Congress led to reforms that forced researchers to diversify the population from which they drew for clinical research. While the prominence of these inclusive practices has offered hope to traditionally underserved groups, Epstein argues that it has drawn attention away from the tremendous inequalities in health that are rooted not in biology but in society. This edition is in two volumes. The second volume ISBN is 9781458732194.
When the Press Fails
A sobering look at the intimate relationship between political power and the news media, When the Press Fails argues the dependence of reporters on official sources disastrously thwarts coverage of dissenting voices from outside the Beltway. The result is both an indictment of official spin and an urgent call to action that questions why the mainstream press failed to challenge the Bush administration’s arguments for an invasion of Iraq or to illuminate administration policies underlying the Abu Ghraib controversy. Drawing on revealing interviews with Washington insiders and analysis of content from major news outlets, the authors illustrate the media’s unilateral surrender to White Hous...
The Politics of the Public Sphere in Early Modern England
Includes contributions from key early modern historians, this book uses and critiques the notion of the public sphere to produce a new account of England in the post-reformation period from the 1530s to the early eighteenth century. Makes a substantive contribution to the historiography of early modern England.
The Cinema of Steven Soderbergh
The industry's only director-cinematographer-screenwriter-producer-actor-editor, Steven Soderbergh is contemporary Hollywood's most innovative and prolific filmmaker. A Palme d'or and Academy Award-winner, Soderbergh has directed nearly thirty films, including political provocations, digital experiments, esoteric documentaries, global blockbusters, and a series of atypical genre films. This volume considers its slippery subject from several perspectives, analyzing Soderbergh as an expressive auteur of art cinema and genre fare, as a politically-motivated guerrilla filmmaker, and as a Hollywood insider. Combining a detective's approach to investigating the truth with a criminal's alternative value system, Soderbergh's films tackle social justice in a corporate world, embodying dozens of cinematic trends and forms advanced in the past twenty-five years. His career demonstrates the richness of contemporary American cinema, and this study gives his complex oeuvre the in-depth analysis it deserves.
The Little Book of String Theory
The essential beginner's guide to string theory The Little Book of String Theory offers a short, accessible, and entertaining introduction to one of the most talked-about areas of physics today. String theory has been called the "theory of everything." It seeks to describe all the fundamental forces of nature. It encompasses gravity and quantum mechanics in one unifying theory. But it is unproven and fraught with controversy. After reading this book, you'll be able to draw your own conclusions about string theory. Steve Gubser begins by explaining Einstein's famous equation E = mc2, quantum mechanics, and black holes. He then gives readers a crash course in string theory and the core ideas b...
The Book of Skin
It is the largest and perhaps the most important organ of our body—it covers our fragile inner parts, defines our social identities, and channels our sensory experiences. And yet we rarely give a thought. With The Book of Skin, Steven Connor aims to change all that, offering an intriguing cultural history of skin. Connor first examines physical issues such as leprosy, skin pigmentation, cancer, blushing, and attenuations of erotic touch. He also explains why specific colors symbolize certain emotions, such as green for envy or yellow for cowardice, as well as why skin is the focus of destructive rage in many people’s violent fantasies. The Book of Skin then probes into how skin has been ...
The Success of Open Source
Much of the innovative programming that powers the Internet, creates operating systems, and produces software is the result of "open source" code, that is, code that is freely distributed--as opposed to being kept secret--by those who write it. Leaving source code open has generated some of the most sophisticated developments in computer technology, including, most notably, Linux and Apache, which pose a significant challenge to Microsoft in the marketplace. As Steven Weber discusses, open source's success in a highly competitive industry has subverted many assumptions about how businesses are run, and how intellectual products are created and protected. Traditionally, intellectual property ...
