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Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual stra...
Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose, and practical implementation of a content ma...
Content Fuel is an exciting, foolproof, and easy-to-use system to help creators, marketers, storytellers, and small business owners unlock their creativity and generate limitless authentic content ideas to build their audience, fill their marketing platforms, and promote their brand.
From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all t...
"This book is a one of a kind, definitive reference source for technical students and researchers, government policymakers, and business leaders. It provides an overview of past and present initiatives to improve and commercialize fuel cell technologies. It provides context and analysis to help potential investors assess current fuel cell commercialization activities and future prospects. Most importantly, it gives top executive policymakers and company presidents with detailed policy recommendations as to what should be done to successfully commercialize fuel cell technologies."--pub. desc.
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Petroleum "black gold" is the most important nonrenewable source of energy. It is a complex mixture of different phases and components. Refining it provides a vast number of organic compounds, all of them of which are used to produce petroleum based products for numerous applications, from industry to medicine, from clothing to food industries. We can find petroleum based products all around us. This book deals with some important topics related to petroleum such as its chemical composition and stability. It is well-known that the chemical composition of crude oil differs according to the site of production, and its grade varies from waxy to asphaltenic crude. Both of them are refined to produce different products. The stability of crude oil on aging and transportation is governed by several factors and these factors are included within this book. Some new technologies for petroleum characterization are also introduced. This book is aimed at researchers, chemical engineers and people working within the petroleum industry.