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Small Business Marketing
This practical book is designed to accelerate your small business marketing learning curve and review key principles of revenue-generating marketing. Perfect for a boardroom or a bathroom read!
Winning the Battle for Attention
Is your business winning the online attention war? Is your website traffic increasing monthly? Does your website consistently generate calls, comments, and sales?This practical book will help you:Generate increased, targeted website traffic in 24 to 72 hours – p. 70; Learn and apply the essentials of effective website usability – p. 59; Capture the attention of the leading search engines – p. 73; Decipher the mysteries of SEO and online advertising – p. 33; Create simple, clear and effective page content – p. 23; Attract website visitors that will become your valued customers – p. 16; Turn mobile traffic into money – p. 127; Teach you about the power of blogging - p. 89; Show you the benefits using WordPress for your website - p. 111; Tell your small business story and sell your products – p. 138; How to measure visits, page views, average time on site, and more - p. 138; Learn how to make money online - p. 152; Who should design and build your website - p. 158; Learn how to create a value proposition for your home page - p. 165; Learn what makes a good website home page - p. 173; Learn tips for selling online - p. 180. And much more...
Gabbard's Treatments of Psychiatric Disorders
The definitive treatment textbook in psychiatry, this fifth edition of Gabbard's Treatments of Psychiatric Disorders has been thoroughly restructured to reflect the new DSM-5® categories, preserving its value as a state-of-the-art resource and increasing its utility in the field. The editors have produced a volume that is both comprehensive and concise, meeting the needs of clinicians who prefer a single, user-friendly volume. In the service of brevity, the book focuses on treatment over diagnostic considerations, and addresses both empirically-validated treatments and accumulated clinical wisdom where research is lacking. Noteworthy features include the following: Content is organized acco...
Teach Like a Champion 2.0
One of the most influential teaching guides ever—updated! Teach Like a Champion 2.0 is a complete update to the international bestseller. This teaching guide is a must-have for new and experienced teachers alike. Over 1.3 million teachers around the world already know how the techniques in this book turn educators into classroom champions. With ideas for everything from boosting academic rigor, to improving classroom management, and inspiring student engagement, you will be able to strengthen your teaching practice right away. The first edition of Teach Like a Champion influenced thousands of educators because author Doug Lemov's teaching strategies are simple and powerful. Now, updated te...
Pet-Specific Care for the Veterinary Team
A practical guide to identifying risks in veterinary patients and tailoring their care accordingly Pet-specific care refers to a practice philosophy that seeks to proactively provide veterinary care to animals throughout their lives, aiming to keep pets healthy and treat them effectively when disease occurs. Pet-Specific Care for the Veterinary Team offers a practical guide for putting the principles of pet-specific care into action. Using this approach, the veterinary team will identify risks to an individual animal, based on their particular circumstances, and respond to these risks with a program of prevention, early detection, and treatment to improve health outcomes in pets and the sati...
Business Psychology in Practice
Organisations are communities. Increasingly the leaders of those communities are drawing on the services of psychologists to help them realise the potential of their “human capital”. What do these business psychologists do to assist in the identification, motivation and development of the talent that employees bring into their communities? The authors, all Principal Members of the Association of Business Psychologists, are experienced and qualified professionals who candidly share their experiences and learning derived from those experiences. They provide case studies and examples from real interventions, they ask provocative questions about conventional thinking and practice and they explain the models that help them make sense of the complex organisations in which they operate. Business Psychology in Practice takes us on an excursion behind the scenes in organisations. This book will be of interest to consultants, those who commission their services and anybody wrestling with ‘people issues’.
Textbook of Paediatric Emergency Medicine E-Book
A comprehensive textbook of paediatric emergency medicine for trainee doctors - covers all the problems likely to present to a trainee in the emergency department. Short concise chapters, with key point boxes at the beginning - easy to use for the hard-pressed trainee. Aims to give a consensus approach to assessment and treatment, based on the latest evidence. Highlights areas of controversy.
Return to Play in Football
In this book, leading experts employ an evidence-based approach to provide clear practical guidance on the important question of when and how to facilitate return to play after some of the most common injuries encountered in football. Detailed attention is paid to biomechanics, the female athlete, risk factors, injury prevention, current strategies and criteria for safe return to play, and future developments. Specific topics discussed in depth include concussion, anterior cruciate ligament and other knee injuries, back pathology, rotator cuff tears, shoulder instability, hip arthroscopy, and foot and ankle injuries. The chapter authors include renowned clinicians and scientists from across ...
The Naked Author - A Guide to Self-publishing
New digital technology, falling production costs and a new type of company offering publishing services have contributed to self-publishing becoming a viable option for writers, rather than a poor second to finding a commercial publishing deal. Written by a publishing consultant and author, with plenty of advice from other industry professionals, this book offers an objective analysis of the processes and companies involved in self-publishing. It helps you to analyse your objectives, define and meet the needs of your audience and looks at the right kind of content for self publishing. It also provides insight into the editorial processes you will need to put your content through, how to commission services from freelancers and companies and how to get a product worthy of your name. It helps you to understand format and design options, and key issues concerning distribution, sales and marketing. Self-publishing is a costly venture and this guide will help you to scrutinise your investment choices and produce a more professional-looking product. Contains a Foreword by Mark Coker, Founder of Smashwords.
Salt, Sugar, Fat
The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half cent...
