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European Book Cultures
Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality.
Online Business Sourcebook
Online Business Sourcebook is the only evaluative guide to electronic business database products and services. The arrangement of products and services within the Sourcebook is by thematic chapter, to make it easy to review all products on a specific topic: Online hosts and aggregators; The Internet; Company directories; Company financials; Investment analysis; Shareholder analysis; Credit; Mergers and acquisitions; Business and financial news; Business opportunities; Grants, advice and source of finance; Legislation and regulations; Prices; Market data; Industries; Economics and finance; International trade; Business management literature; Trademarks, trade names and brands; Recent highlights. Within most chapters, products are arranged by geographic coverage. Incorporated are three indexes: names; country/regions and subjects.
Storytelling With Data
This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective. The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives.
Media Discourse of Commemoration
This book explores how First World War commemoration events are presented, reported and mediated on the websites of mainstream daily newspapers from seven European countries. The book is the result of a research group – DIREPA-EUROPE (Discours, représentations, passé de l’Europe), part of Lemel research network – characterized by a shared interest in media discourse and online newspapers. It presents a fluid analysis chain on the commemoration discourse generated by the WWI Armistice Centenary in 2018, and will be of interest not only to scholars of discourse and media studies, but also of European history, cultural memory, journalism and conflict studies.
Warehouse H
Blanton's Single Barrel Bourbon isn't just a popular brand of whiskey; its launch in 1984 was historic. As the first single-barrel bourbon, it is bottled one barrel at a time as opposed to first mixing together multiple barrels. It helped define a new "super-premium" category for bourbon, where only the choicest barrels are selected and bottled. One author called the creation of Blanton's "the whiskey equivalent of a Hail Mary pass." Together with other super-premium brands launched in the years following Blanton's debut, they sowed the seeds of a twenty-first century bourbon boom that saved the American whiskey industry from near collapse. Along with its historic rise, Blanton's is now one ...
The World's Great Dailies
This completely revised and extended updating of John Merrrill's The Elite Press, published over a decade ago, provides a provocative and thoroughly researched look into the characteristics of "great" or "quality" journalism in an international context. The introductory chapters define newspaper "greatness" by describing those journals that are serious, intellectually oriented, cosmopolitan, courageous, impartial, interpretive, reliable, responsible and socially-concerned. Here the authors place newspapers in their political environments, depicting the differences between authoritative and liberatarian press systems.
News Media Innovation Reconsidered
A guide to journalistic ethics for today’s digital technologies With contributions from an international panel of experts on the topic, News Media Innovation Reconsidered offers a guide for the revitalizing of the ethical and civil ideals of journalism. The authors discuss how to energize journalistic practices and products and explore how to harness the power of digital technological innovations such as immersive journalism, the automatization and personalization of news, newsgames, and artificial-intelligence news production. The book presents an innovative framework of “creative reconstruction” and reviews new journalistic concepts, models, initiatives, and practices that clearly de...
Time Out Berlin 9th edition
Which? Recommended Provider: Time Out Guides kicks off 2014 by being rated top guidebook brand by Which? Survey, for level of detail, photography, quality of maps, ease of finding information and value for money. Berlin is now well established as a budget flight destination and offers plentiful partying at affordable prices, world-class orchestras and theatre, a thriving alternative culture, one of Europe's liveliest gay scenes, non-stop nightlife, an unparalleled collection of museums and galleries, and one of the world's most important film festivals. Time Out Berlin continues to chart the ups and downs of this most changeable city. With the help of local journalists, writers and experts, the Time Out Berlin city guide takes you beyond the superficial - into the places where locals work and play, sampling the full extent of its museums and galleries, the best of its eating, shopping and carousing, the most interesting sights, strolls and excursions. *Sightseeing in Berlin *Berlin hotels *Berlin restaurants *Berlin bars *Berlin shops *Berlin maps
The Economics of Target Balances
Target balances are the largest single item in some of the balance sheets of the Eurosystem’s national central banks (NCBs), and yet very little is known about them by the general public and even by economists. This book shows that Target balances measure overdraft credits between the NCBs that resemble ordinary fiscal credit and which have grown disproportionately, exceeding one billion euros. There is, however, no parliamentary legitimation for the Target balances. The book sheds light on the economic significance of the balances, questions their limitlessness, and addresses controversial views that have been expressed regarding them. It uses the Target statistics to analyze the course of the euro crisis and the ECB’s policy reactions from the time of the Lehman bankruptcy up to the outbreak of the Corona crisis. It analyses the credit risks involved for the Eurosystem and concludes with a reform proposal. This book will be of interest to non-specialist economists and policy makers.
