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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
ICLLT 2019
The 1st International Conference on Language and Language Teaching (ICLLT 2019) is a bi-annual international conference hosted by the Faculty of Education and Teacher Training Universitas Tidar. The 1st ICLLT 2019 brings a central issue on "New Directions of Language and Language Teaching in Facing Industrial Revolution Era 4.0". The conference serves researchers, academics, and practitioners to present the research findings, share thoughts, and experiences to improve the quality of language teaching in Indonesia. The conference invited four keynotes speakers: Hywel Coleman (University of Leeds, United Kingdom), Dr. Maizatulliza Muhammad (Universiti Pendidikan Sultan Idris, Malaysia), Dr. Ro...
Eğitim Bilimleri Alanında Uluslararası Araştırmalar XI
Bilgi çağı veya dijital çağ olarak adlandırabileceğimiz bu çağda, güçlü ülkeler arasında yer alabilmenin ve ülke olarak başarılı olabilmenin yolu üretken bireyler yetiştirmekten geçmektedir. İstenilen nitelikte bireyler yetiştirebilme noktasında, eğitim-öğretim faaliyetleri ve eğitim araştırmaları gelişmiş veya gelişmekte olan tüm ülkeler için büyük önem taşımaktadır. Eğitim bilimleri alanında bilimsel açıdan nitelikli bir çalışma ortaya yürütülebilmek ve bunu uygun şekilde rapor edebilmek oldukça fazla iş yükü gerektirmektedir. Ortaya çıkacak kitap, kitap bölümü veya makaleyi yazabilmek, bir bildiri ya da posteri hazırlayabilmek, araştırmacı tarafından detaylı bir şekilde planlanması gereken bir süreçtir. Bu süreçte, etik kurallar başta olmak üzere, titizlik, sabır, özveri ve fedakârlık büyük önem taşımaktadır. Tüm araştırmacıların amacı elbette öğretmenlere, öğretmen adaylarına, öğrencilere ve nihayetinde insanoğluna fayda sağlayabilecek, onların bir probleme çözüm bulmalarını sağlayacak veya onlara yeni ufuklar açacak nitelikli eserler ortaya koymaktır.
Microbial Bioremediation and Multiomics Technologies for Sustainable Development
Disover the latest advances in the area of microbial bioremediation, with a particular focus on the exciting new field of multiomics technologies.
Ilmu, Teknologi, dan Manfaat Kefir
Buku ini merupakan referensi dalam membahas mengenai sejarah kefir di dunia dan di Indonesia, teknologi beserta pengendalian mutu dalam pembuatan kefir, jenis-jenis dan diversifikasi kefir, serta sifat fisikokimia, mikrobiologi dan senyawa bioaktif yang berperan dalam kefir. Hal ini ditujukan agar para penggiat dan peneliti kefir memiliki panduan yang selaras dalam mengembangkan kefir di Indonesia. Selama ini buku mengenai kefir bersifat aplikasi dan hanya menerangkan kefir dan manfaatnya berdasarkan pengalaman orang (testimoni). Sedangkan tema yang dibicarakan dalam buku ini membahas secara tuntas mengenai ilmu dasar, teknologi pengolahan serta manfaat kefir bagi manusia secara ilmiah berda...
Managing People in Sport Organizations
Now in a fully revised and updated third edition, Managing People in Sport Organizations outlines the theory and practice of managing people within a strategic framework. A complete textbook for any human resource management (HRM) in sport course, it explains how sport managers can get the best out of their teams and organizations, develop their professional skills, and create a sustainable performance culture. Structured around the functional flow of HRM practice – from recruitment to rewards – the book introduces every key area of people management, including strategy, planning, training, performance management, and managing change. This new edition includes expanded coverage of topics such as e-HRM and post-COVID workplaces. There is also a new foundational chapter focused on the individual in the organization that sets the context for their effective management. With international cases, examples, and data included in every chapter, this is essential reading for any sport management student or HR professional working in sport.
