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Study of the Effectiveness of Online Marketing on Integrated Marketing Communication
Doctoral Thesis / Dissertation from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 3.55, Atlantic International University (Atlantic international university), course: Doctorate in Marketing, language: English, abstract: This research work investigated the effectiveness of online marketing on integrated marketing communication strategy. Specifically, the work aimed at assessing the extent online platform improves the effectiveness of integrated marketing communication strategy. To achieve the objectives of the study, the researcher employed descriptive survey where the marketing/sales department officers of thr...
Cotton Production
Provides a comprehensive overview of the role of cotton in the economy and cotton production around the world This book offers a complete look at the world’s largest fiber crop: cotton. It examines its effect on the global economy—its uses and products, harvesting and processing, as well as the major challenges and their solutions, recent trends, and modern technologies involved in worldwide production of cotton. Cotton Production presents recent developments achieved by major cotton producing regions around the world, including China, India, USA, Pakistan, Turkey and Europe, South America, Central Asia, and Australia. In addition to origin and history, it discusses the recent advances i...
Proceedings of the 1st International Conference on Sustainable Waste Management through Design
This book describes the latest advances, innovations and applications in the field of waste management and environmental geomechanics as presented by leading researchers, engineers and practitioners at the International Conference on Sustainable Waste Management through Design (IC_SWMD), held in Ludhiana (Punjab), India on November 2-3, 2018. Providing a unique overview of new directions, and opportunities for sustainable and resilient design approaches to protect infrastructure and the environment, it discusses diverse topics related to civil engineering and construction aspects of the resource management cycle, from the minimization of waste, through the eco-friendly re-use and processing ...
The Moral Collapse of the University
Wilshire (philosophy, Rutgers) looks behind the shift of focus from teaching to research in universities, and sees a tight-knit fraternity bound by archaic initiation, purification, and exclusionary practices. He recommends some changes. Annotation copyrighted by Book News, Inc., Portland, OR
Feedstock Recycling and Pyrolysis of Waste Plastics
Pyrolysis is a recycling technique converting plastic waste into fuels, monomers, or other valuable materials by thermal and catalytic cracking processes. It allows the treatment of mixed, unwashed plastic wastes. For many years research has been carried out on thermally converting waste plastics into useful hydrocarbons liquids such as crude oil and diesel fuel. Recently the technology has matured to the point where commercial plants are now available. Pyrolysis recycling of mixed waste plastics into generator and transportation fuels is seen as the answer for recovering value from unwashed, mixed plastics and achieving their desired diversion from landfill. This book provides an overview of the science and technology of pyrolysis of waste plastics. It describes the types of plastics that are suitable for pyrolysis recycling, the mechanism of pyrolytic degradation of various plastics, characterization of the pyrolysis products and details of commercially mature pyrolysis technologies. This book also covers co-pyrolysis technology, including: waste plastic/waste oil, waste plastics/coal, and waste plastics/rubber.
Case Studies in Interdisciplinary Research
Self-contained case studies teach students best practices in interdisciplinary research Interdisciplinary research is a burgeoning field, largely due to its ability to tackle complex problems facing humanity that extend beyond a single disciplinary perspective and require interdisciplinary thinking and research for their resolution. Case Studies in Interdisciplinary Research successfully applies the model of the interdisciplinary research process outlined by author Allen F. Repko in Interdisciplinary Research, (SAGE ©2008) to a wide spectrum of challenging research questions. Self-contained case studies, written by leaders in interdisciplinary research, and utilizing best-practice techniques in conducting interdisciplinary research shows students how to apply the interdisciplinary research process to a variety of problems.
Higher Order Thinking Skills in the Language Classroom: A Concise Guide
In this book, we try to provide a practical, down-to-earth guide for those who are involved in language learning and teaching. We hope that this book will be a useful reading for those who would like to incorporate higher-order thinking skills (HOTS)-enhancing techniques in their teaching practice. We set out from the position that, although it is hardly doubtful that it is at the heart of education, critical thinking is in reality often not given its due attention in pedagogy, particularly in language education. This book offers readers some practical advice on how to implement HOTS in their own practice. It has been written to take the reader through each technique with the ultimate goal o...
