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Study of the Effectiveness of Online Marketing on Integrated Marketing Communication
Doctoral Thesis / Dissertation from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.55, ( Atlantic International University ) (Atlantic international university), course: Doctorate in Marketing, language: English, abstract: This research work investigated the effectiveness of online marketing on integrated marketing communication strategy. Specifically, the work aimed at assessing the extent online platform improves the effectiveness of integrated marketing communication strategy. To achieve the objectives of the study, the researcher employed descriptive survey where the marketing/sales department officers of three organization were sampled...
Foundations of Educational Technology
An engaging book for professional educators and an ideal textbook for certificate, masters, and doctoral programs in educational technology, instructional systems and learning design, Foundations of Educational Technology, Second Edition offers a fresh, interdisciplinary, problem-centered approach to the subject, helping students build extensive notes and an electronic portfolio as they navigate the text. The book addresses fundamental aspects of educational technology theory, research and practice that span various users, contexts and settings; includes a full range of engaging exercises for students that will contribute to their professional growth; and offers the following 4-step pedagogi...
The Art of Life
Why is figurative sculpture important? With lush photos and vivid narrative, THE ART OF LIFE explores figurative sculpture from the earliest times to the present. The work of ancient and classical sculptors, along with that of Michelangelo, Bernini, Canova, and Sabin Howard, is showcased. The book also details Sabin Howard's clay-to-bronze process, his philosophy, and his drawings.
Material Culture and Asian Religions
Traditionally, research on the history of Asian religions has been marked by a bias for literary evidence, privileging canonical texts penned in 'classical' languages. Not only has a focus on literary evidence shaped the dominant narratives about the religious histories of Asia, in both scholarship and popular culture, but it has contributed to the tendency to study different religious traditions in relative isolation from one another. Today, moreover, historical work is often based on modern textual editions and, increasingly, on electronic databases. What may be lost, in the process, is the visceral sense of the text as artifact - as a material object that formed part of a broader material...
Proceedings of the 1st International Conference on Sustainable Waste Management through Design
This book describes the latest advances, innovations and applications in the field of waste management and environmental geomechanics as presented by leading researchers, engineers and practitioners at the International Conference on Sustainable Waste Management through Design (IC_SWMD), held in Ludhiana (Punjab), India on November 2-3, 2018. Providing a unique overview of new directions, and opportunities for sustainable and resilient design approaches to protect infrastructure and the environment, it discusses diverse topics related to civil engineering and construction aspects of the resource management cycle, from the minimization of waste, through the eco-friendly re-use and processing ...
Strategic Procurement
Most organizations, regardless of industry, spend more money on suppliers than they do on employing their staff. Written for the non-procurement expert, Strategic Procurement explores the 'why' and 'what' of good procurement rather than the 'how.' It explains why you should focus your efforts on this previously neglected area of business and rich rewards, where P&L impact is relatively painless and immediate, where benefit to cost ratios of 10 to 1 are realistic ambitions and in-year payback is possible. It covers all the aspects of strategic procurement, including The role of the executive and the organization in procurement; Primary and secondary supply chains; Cost reduction techniques Making yourself important to suppliers; Sustaining procurement improvement; Keeping procurement on the business agenda Showing you how to cut costs without harming your business and the importance of recognizing supplier relationship management, Strategic Procurement offers real understanding of the true worth of procurement in the boardroom.
Cotton Production
Provides a comprehensive overview of the role of cotton in the economy and cotton production around the world This book offers a complete look at the world’s largest fiber crop: cotton. It examines its effect on the global economy—its uses and products, harvesting and processing, as well as the major challenges and their solutions, recent trends, and modern technologies involved in worldwide production of cotton. Cotton Production presents recent developments achieved by major cotton producing regions around the world, including China, India, USA, Pakistan, Turkey and Europe, South America, Central Asia, and Australia. In addition to origin and history, it discusses the recent advances i...
Crafting Truth
Crafting Truth introduces the reader to the craft of creative nonfiction by showing them models from the best nonfiction writers and offering plentiful exercises to help them more artfully tell true stories.
Cultural Differences in a Globalizing World
Explains the relationship between national culture and national differences in crucially important phenomena, such as speed of economic growth, murder rates, and educational achievement. This book also explains differences in suicide rates, road death tolls, female inequality, happiness, and a number of other phenomena.
