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Riches in Niches
In Riches in Niches: How to Make It BIG in a Small Market, Susan explores the multiple factors that separate the experts from the service professionals who may have identicalif not betterskills, but whom no one has ever heard of.
Riches in Niches
Why do some financial advisors wind up making millions on TV giving investment advice while others labor in obscurity? How do some attorneys land regular columns in prestigious trade publications? Where do those speakers who give the annual address at industry conventions come from? What is the secret reason that a select few service professionals enjoy high-profile, high-prestige, and high-paying status as "experts" in their fields? More importantly, can the rest of us do it? Susan Friedmann answers a resounding "Yes!" In Riches in Niches: How to Make It BIG in a Small Market, Susan explores the multiple factors that separate the "experts" from the service professionals who may have identic...
Meeting and Event Planning For Dummies
Expert advice on how to stage the perfect event every time "A terrific resource of information for anyone in the event-planning business." --James Spellos, CMP, President, Meeting U. Meeting & Event Planning For Dummies is a practical step-by-step guide to the strategies and techniques event-planning professionals use to bring people together. This comprehensive resource covers all the angles from the little details to the big picture to make sure your business meetings and special events come off without a hitch! Praise for Meeting & Event Planning For Dummies "Packed with valuable information in an easy-to-use format. [It] covers all the basics for the meeting planning novice." --Diane Silberstein, President, Diane Silberstein & Associates "A great resource book every event professional should have.... Checklist heaven! We all love our checklists, and this book is full of them!" --Cathy Breden, CAE, CMP
Health Literacy From A to Z
With patient experience at the forefront of health care, effective communication of health messages is critical to quality care. This book offers proven strategies to help providers clearly explain health information to a variety of audiences, from patients and caregivers, to students and the public.
The Complete Idiot's Guide to Target Marketing
Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: *Five easy steps to identify the most lucrative niche markets *Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs *Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas *Highly-effective and low-budget advertising strategies and customer retention techniques
China's Urban Transition
A timely and thorough analysis of the rapid urban growth in China.
Impact
Under what conditions are laws and rules effective? Lawrence M. Friedman gathers findings from many disciplines into one overarching analysis and lays the groundwork for a cohesive body of work in “impact studies.” He examines the importance of communication on the part of lawgivers and the nuances of motive among those subject to the law.
Teaching Tough Topics
Teaching Tough Topics shows teachers how to lead students to become caring citizens as they read and respond to quality children’s literature. It focuses on topics that can be challenging or sensitive, yet are significant in order to build understanding of social justice, diversity, and equity. Racism, Homophobia, Bullying, Religious Intolerance, Poverty, and Physical and Mental Challenges are just some of the themes explored. The book is rooted in the belief that by using picture books, novels, poetry, and nonfiction, teachers can enrich learning with compassion and empathy as students make connections to texts, to others, and to the world.
Plasma Chemistry
Providing a fundamental introduction to all aspects of modern plasma chemistry, this book describes mechanisms and kinetics of chemical processes in plasma, plasma statistics, thermodynamics, fluid mechanics and electrodynamics, as well as all major electric discharges applied in plasma chemistry. Fridman considers most of the major applications of plasma chemistry, from electronics to thermal coatings, from treatment of polymers to fuel conversion and hydrogen production and from plasma metallurgy to plasma medicine. It is helpful to engineers, scientists and students interested in plasma physics, plasma chemistry, plasma engineering and combustion, as well as chemical physics, lasers, energy systems and environmental control. The book contains an extensive database on plasma kinetics and thermodynamics and numerical formulas for practical calculations related to specific plasma-chemical processes and applications. Problems and concept questions are provided, helpful in courses related to plasma, lasers, combustion, chemical kinetics, statistics and thermodynamics, and high-temperature and high-energy fluid mechanics.
Kant and the Exact Sciences
Kant sought throughout his life to provide a philosophy adequate to the sciences of his time--especially Euclidean geometry and Newtonian physics. In this new book, Michael Friedman argues that Kant's continuing efforts to find a metaphysics that could provide a foundation for the sciences is of the utmost importance in understanding the development of his philosophical thought from its earliest beginnings in the thesis of 1747, through the Critique of Pure Reason, to his last unpublished writings in the Opus postumum. Previous commentators on Kant have typically minimized these efforts because the sciences in question have since been outmoded. Friedman argues that, on the contrary, Kant's p...
