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Science of Memory
Scientists currently study memory from many different perspectives: neurobiological, ethological, animal conditioning, cognitive, behavioral neuroscience, social, and cultural. The aim of this book is to help initiate a new science of memory by bringing these perspectives together to create a unified understanding of the topic. The book began with a conference where leading practitioners from all these major approaches met to analyze and discuss 16 concepts that are crucial to our understanding of memory. Each of these 16 concepts is addressed in a section of the book, and in the 66 succinct chapters that fill these sections, a leading researcher addresses the section's concept by clearly st...
Follow the Money: Funding Research in a Large Academic Health Center
Threatened by sharp cuts in state government support and stagnant federal research funding, US public research universities are becoming fragile ecosystems. By charting flows of research dollars through a leading public research university-the University of California, San Francisco (UCSF)-this book illuminates how such schools work to cope with these funding threats and how the challenges and coping strategies affect organization and direction of research. Academic leaders, faculty, administrators, and students will learn how a complex academic health center manages its revenues, expenses, and diverse academic cultures. For the first time, they can begin to understand arcane mysteries of indirect cost recovery, sponsored funds, capital investment, endowments, debt, and researchers' salaries.
Brains Through Time
This book encourages readers to view similarities and differences in various species as fundamental to a comprehensive understanding of nervous systems.
A Mark of the Mental
Drawing on insights from causal theories of reference, teleosemantics, and state space semantics, a theory of naturalized mental representation. In A Mark of the Mental, Karen Neander considers the representational power of mental states—described by the cognitive scientist Zenon Pylyshyn as the “second hardest puzzle” of philosophy of mind (the first being consciousness). The puzzle at the heart of the book is sometimes called “the problem of mental content,” “Brentano's problem,” or “the problem of intentionality.” Its motivating mystery is how neurobiological states can have semantic properties such as meaning or reference. Neander proposes a naturalistic account for sen...
Writing Successful Grant Proposals from the Top Down and Bottom Up
Written by experts with firsthand experience in applying for and getting grants, this guide shows how to build a successful grant proposal. It provides advice on planning, executing, submitting, and revising grant proposals in order to maximize their chances of success.
How Collages Reveal Your Deepest Thoughts: A Guide to Consumers' Minds
A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which is the representation of a brand in consumers' minds. Unfortunately, a substantial amount of relevant knowledge within people's minds is unconscious and cannot be retrieved, accessed and recalled by consumers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this book works with is the collage technique, an expressive projective method. The aim of this book is to create a multi-layered approach that facilitates the interpretation of collages without the need of any additional information given by the participants, based on metaphor analysis, color theory, a communication model and structural analysis.
Writing For a Good Cause
Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you: Write the perfect proposal—from the initial research and interviews to the final product Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds Create case statements and other big money materials—also write, design, and print newsletters, and use the World Wide Web effectively Survive last-minute proposals and other crises—with the Down-and-Dirty Proposal Kit! Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.
Perceptual Expertise
This book explores visual object recognition and introduces a collaborative model, codified as the "Perceptual Expertise Network" (PEN). It focuses on delineating the principles of high-level visual learning that can account for how different object categories are processed and associated with spatially localized activity in the primate brain. It address questions such as how expertise develops, whether there are different kinds of experts, whether some disorders such as autism or prosopagnosia can be understood as a lack or loss of expertise, and how conceptual and perceptual information interact when experts recognize and categorize objects. The research and results that have been generated by these questions are presented here, along with other questions, background information, and extant issues that have emerged from recent studies.
Tomorrow's Professor
Tomorrow's Professor is designed to help you prepare for, find, and succeed at academic careers in science and engineering. It looks at the full range of North American four-year academic institutions while featuring 30 vignettes and more than 50 individual stories that bring to life the principles and strategies outlined in the book. Tailored for today's graduate students, postdocs, and beginning professors, Tomorrow's Professor: Presents a no-holds-barred look at the academic enterprise Describes a powerful preparation strategy to make you competitive for academic positions while maintaining your options for worthwhile careers in government and industry Explains how to get the offer you wa...
