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The Science of Meat Quality
Meat has been a long sought after source of nutrients in human diets. Its nutrient-dense composition of protein, fats, vitamins and minerals makes it an integral part to healthy and balanced diets. As demand for meat continues to increase globally, a better understanding of efficiently producing quality meat products is becoming increasingly important. The Science of Meat Quality provides comprehensive coverage of meat quality from the biological basis of muscle development to end-product-use topics such as preparation and sensory analysis. The Science of Meat Quality explores the basis of meat quality long before it hits grocery store shelves. The book opens with a look at cellular muscle t...
Journal of Biomimetics, Biomaterials and Biomedical Engineering Vol. 31
The 31th volume of the "Journal of Biomimetics, Biomaterials and Biomedical Engineering" includes papers which describe the results of scientific researches of nature objects for biomimetic approach in engineering design, some applied aspects of the biomechanics of human and utilization of modern biomaterials and also of modern techniques of investigations and treatment in the biomedical practice. We hope that this volume will be useful for many researchers and engineers from different branches of biomedicine and engineering sciences.
Strategic Marketing Communications
Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.
Genetic Engineering and Biotechnology
Genetic engineering has been studied for a number of years for understanding the formation of cells and cell structures as well as the processes involved in evolution. The scientific advancements in the field of genetic engineering and biotechnology have resulted in the manipulation of genes of organisms as well as plants to enhance their traits for commercial purposes. Protein expression and DNA sequencing are key topics of research in this field. This book on genetic engineering and biotechnology discusses the theories and practices related to genes and genetic modification. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This book is an essential guide for both academicians and those who wish to pursue this discipline further.
Islamic Finance
This collection of new research brings together state of the art thinking by 46 experts from academia and business on all key aspects of Islamic Finance. Individual volumes deal with the key issues of: Political Economy, Values and Aspirations; Growth, Performance and Efficiency; Stability and Risk.
Social Media and Crisis Communication
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
