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SMASH
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
Hybrid environments for universities
This publication is the result of an international and interdisciplinary expert meeting at Technische Universität Berlin, in March 2020. The aim of the expert meeting was to collaboratively write and publish a book, within five days, on the central question: Which organizational structures and processes at universities support a strategic as well as innovative campus development? As experts with an interdisciplinary background including the social sciences, public real estate, urban planning, architecture and landscape architecture, we could examine the question from a holistic perspective and gain new insights. The resulting manifesto states necessary steps and strategies to create innovative and sustainable hybrid environments for universities. It addresses all decision makers – executives, practitioners and contributors alike – as all of us face the challenge of limited resources and needing to do more with less.
Service Science, Management and Engineering
Papers in this unique volume were developed from the 2006 conference hosted by IBM, Service Science, Management, and Engineering (SSME) — Education for the 21st Century. The book incorporates a variety of perspectives, informed by an international background in SSME experience and education, including management, business, social science, computer science and engineering. Readers will derive an understanding of education needs and program offerings in SSME.
The Nature of the Workplace for Knowledge Creation
Tiivistelmä.
Innovation and Strategy
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
An Introduction to Service-Dominant Logic
The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.
Innovative schools and learning environments in Germany and Finland
In this book, innovations in the education system are discussed and exemplary developments and projects from Finland and Germany are compared. On the one hand, the focus is on current research results, while on the other hand, examples of good practice from both countries describe remarkable ways of implementation and provide creative suggestions for one's own educational work. These are based on the experience of ten years of international cooperation between two teacher-training university locations.
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.
Re-envisioning Organizations through Transformational Change
The journey towards the future of work was greatly accelerated due to the COVID pandemic. Some changes have altered the functioning of the business world forever. Against the backdrop of these alterations, variations, and modifications, this book presents and analyzes three crucial factors: work, workforce, and workplace and their transformation into new-age organizations for meeting its customer expectations and long-term strategic goals. Companies must focus on ways of deployment of policies and practices that meet the business needs from the perspective of external changes. To achieve this goal, the organizations must realign their stakeholders and indulge in critical thinking by looking ...
Human-Computer Interaction: Design and Development Approaches
This four-volume set LNCS 6761-6764 constitutes the refereed proceedings of the 14th International Conference on Human-Computer Interaction, HCII 2011, held in Orlando, FL, USA in July 2011, jointly with 8 other thematically similar conferences. The revised papers presented were carefully reviewed and selected from numerous submissions. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The papers of this first volume are organized in topical sections on HCI design, model-based and patterns-based design and development, cognitive, psychological and behavioural issues in HCI, development methods, algorithms, tools and environments, and image processing and retrieval in HCI.
