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SMASH
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
Service Science, Management and Engineering
Papers in this unique volume were developed from the 2006 conference hosted by IBM, Service Science, Management, and Engineering (SSME) — Education for the 21st Century. The book incorporates a variety of perspectives, informed by an international background in SSME experience and education, including management, business, social science, computer science and engineering. Readers will derive an understanding of education needs and program offerings in SSME.
Toward a Better Understanding of the Role of Value in Markets and Marketing
This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.
Innovating in Practice
The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that innovation is a value co-creation matter and that it takes place in a reality that is multiple, constructed and socially embedded. The aim is to tackle key issues such as social construction, service innovation, knowledge and learning processes, value (co) creation, innovating and innovation activities networking and collaborative innovation.
An Introduction to Service-Dominant Logic
The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.
Innovation and Strategy
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Innovative schools and learning environments in Germany and Finland
In this book, innovations in the education system are discussed and exemplary developments and projects from Finland and Germany are compared. On the one hand, the focus is on current research results, while on the other hand, examples of good practice from both countries describe remarkable ways of implementation and provide creative suggestions for one's own educational work. These are based on the experience of ten years of international cooperation between two teacher-training university locations.
Human-Computer Interaction: Design and Development Approaches
This four-volume set LNCS 6761-6764 constitutes the refereed proceedings of the 14th International Conference on Human-Computer Interaction, HCII 2011, held in Orlando, FL, USA in July 2011, jointly with 8 other thematically similar conferences. The revised papers presented were carefully reviewed and selected from numerous submissions. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The papers of this first volume are organized in topical sections on HCI design, model-based and patterns-based design and development, cognitive, psychological and behavioural issues in HCI, development methods, algorithms, tools and environments, and image processing and retrieval in HCI.
R&D Investment and Impact in the Global Construction Industry
R&D Investment and Impact in the Global Construction Industry brings together contributions from leading industry researchers in a diverse group of countries to investigate the role of research and development (R&D) in the construction industry. Investment in R&D is a proven factor in economic growth, and helps develop a more productive and innovative industry. This book explores how policy makers and industry leaders can better target future investment; and how industry and researchers can manage their efforts to improve productivity whilst addressing the environmental and social needs of their communities. Case studies present projects where R&D ideas funded by both the private and public sectors have been translated from research into practice or policy, and examine drivers, successes and barriers to the delivery of R&D in industry. Based on research from members of the CIB Task Group 85 (R&D Investment and Impact) and concluding with key insights for maximising the impact of R&D in the future, the book holds valuable lessons for practitioners, policy makers and researchers across the international construction industry.
Virtual Reality and Environments
Virtual Reality is clearly interdisciplinary research. It has, not only Information Technology importance but social, educational, economical importance too. It combines multiple disciplines for the development of virtual reality systems in which the user has the immersive feeling of being in the real world. Virtual reality has several applications in almost all fields of real life. The most typical fields for the application of virtual reality are health-care, engineering and game industry. This book may be a solid basis for the novice and advanced engineers who would like to develop user friendly Virtual Environments for education, rehabilitation and other applications of Virtual Reality. Our book provides a resource for wide variety of people including academicians, designers, developers, educators, engineers, practitioners, researchers, and graduate students.
