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Staying Tuned
Staying Tuned: Contemporary Soap Opera Criticism examines serials. Broadcast first in 1926 on radio and since 1956 on television Monday through Friday 52 weeks a year, soap operas provide a clear promise to continue for as long as mass medicated entertainment exists. Over the last sixty years, billions have happily suffered along with the gallant men and women of the afternoon. A growing body of scholarly literature exists now to provide insights and suggest answers to the question of why so many continually return to the routine tragedies of daytime drama. Each of our chapters explores an aspect of soap opera which contributes to the endurance of the genre.
Heroines of Popular Culture
From life and literature come the heroines of this volume. The essays demonstrate that women can fit the role of hero as defined by Joseph Campbell: "A hero ventures forth from the world of common day into a region of supernatural wonder, fabulous forces are there encountered and a decisive victory is won, the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man." Contributors to this volume cover a wide range of heroic women.
To Be Continued...
To Be Continued... explores the world's most popular form of television drama; the soap opera. From Denver to Delhi, Moscow to Manchester, audiences eagerly await the next episode of As the World Turns, The Rich Also Weep or Eastenders. But the popularity of soap operas in Britain and the US pales in comparison to the role that they play in media cultures in other parts of the world. To Be Continued... investigates both the cultural specificity of television soap operas and their reception in other cultures, covering soap production and soap watching in the U.S., Asia, Europe, Australia and Latin America. The contributors consider the nature of soap as a media text, the history of the serial narrative as a form, and the role of the soap opera in the development of feminist media criticism. To Be Continued... presents the first scholarly examination of soap opera as global media phenomenon.
Consuming Pleasures
"To be continued..." Whether these words fall at the end of The Empire Strikes Back or a TV commercial flirtation between coffee-loving neighbors, true fans find them impossible to resist. Ever since the 1830s, when Charles Dickens's Pickwick Papers enticed a mass market for fiction, the serial has been a popular means of snaring avid audiences. In Consuming Pleasures jennifer Hayward establishes serial fiction as a distinct genre-one defined by the activities of its audience rather than by the formal qualities of the text. Ranging from installment novels, mysteries, and detective fiction of the 1800s to the television and movie series, comics, and advertisements of the twentieth century, se...
Channels of Discourse, Reassembled
Since its original publication in 1987, Channels of Discourse has provided the most comprehensive consideration of commercial television, drawing on insights provided by the major strands of contemporary criticism: semiotics, narrative theory, reception theory, genre theory, ideological analysis, psychoanalysis, feminist criticism, and British cultural studies. The second edition features a new introduction by Robert Allen that includes a discussion of the political economy of commercial television. Two new essays have been added--one an assessment of postmodernism and television, the other an analysis of convergence and divergence among the essays--and the original essays have been substant...
Stories of Achievements
Performance is the yardstick by which the quality of individual and collective human effort is assessed. Everywhere, performance shapes the lives of people and organizations according to its logic and demands. The quest for performance has spread to societies worldwide; it has become of central importance for our perception of our activities and our understanding of the world. Such importance calls for reflection within the context of organizations. First, all important social processes are strongly affected by organizations. Second, performance holds a commanding position in organizations. In Stories of Achievements, Herve Corvellec explains performance as a matter of telling, recounting, a...
The Matrophobic Gothic and Its Legacy
Although in recent years maternity has become a contested site of political discourse, the matrophobia that characterizes many mother-daughter bonds has hardly been theorized. This book defines matrophobia as fear of mothers, as fear of becoming a mother, and as fear of identification with and separation from the maternal body. Deborah D. Rogers argues that matrophobia is the central metaphor for women's relationships with each other within a patriarchal culture. Analyzing different contexts in which matrophobia problematizes feminism, this book begins with matrophobic discourse in eighteenth-century England. Significantly, the self-sacrificing construction of motherhood emerges at the same ...
Screening Gender
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Image Makers
Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, an...
