Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Using Communication Theory
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca
Communication Models for the Study of Mass Communications
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
Communication Models for the Study of Mass Communications
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
New Media and American Politics
The book is intended for scholars and students of politics, sociology, and media studies.
Communication, Media, and Identity
Communication, Media, and Identity: A Christian Theory of Communication is the first comprehensive theoretical look at the nature of communication from a biblical Christian perspective. This groundbreaking new work discusses the implications of such a theory for interpersonal relations, use of media, and the development of digital culture in the wake of the computer. It also draws widely from the literature of the secular world, critiquing perspectives where necessary and adopting perspectives that are in line with Christian anthropology, epistemology, and ontology. Through this unique lens, the reader is able to understand communication as an art, as a tool for evangelism, and as a unique human activity that allows people to have a stake in the creation. It covers both mediated and non-mediated forms of communication, is sensitive to theological differences within the Christian faith, and examines closely the problem of technology, and especially digital technology, for the practice of communication. As the newest book in the Communication, Culture, and Religion Series, Robert Fortner's work illuminates the theological aspects of communication.
Ads, Fads, and Consumer Culture
The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (V...
The Digital Difference
The Digital Difference examines how the transition from the industrial-era media of one-way publishing and broadcasting to the two-way digital era of online search and social media has affected the dynamics of public life. In the digital age, fundamental beliefs about privacy and identity are subject to change, as is the formal legal basis of freedom of expression. Will it be possible to maintain a vibrant and open marketplace of ideas? In W. Russell Neuman’s analysis, the marketplace metaphor does not signal that money buys influence, but rather just the opposite—that the digital commons must be open to all ideas so that the most powerful ideas win public attention on their merits rather than on the taken-for-granted authority of their authorship. “Well-documented, methodical, provocative, and clear, The Digital Difference deserves a prominent place in communication proseminars and graduate courses in research methods because of its reorientation of media effects research and its application to media policy making.” —John P. Ferré, Journalism and Mass Communication Quarterly
Connected Viewing
As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.
American Journal of Islamic Social Sciences 22:1
The American Journal of Islamic Social Sciences (AJISS) is an interdisciplinary journal that publishes a wide variety of scholarly research on all facets of Islam and the Muslim world: anthropology, economics, history, philosophy and metaphysics, politics, psychology, religious law, and traditional Islam. Submissions are subject to a blind peer review process.
Constructing Europe's Identity
The authors assess not only the benefits, but also the costs of attempts to assert a European identity. Referring to debates about the respective merits of deepening and widening, they address the equally important associated tradeoffs between exclusion and dilution: they point to the risks on the one hand of a Europe that excludes foreign goods, immigrants and entire countries, and on the other of an unfocused definition of Europe that may dilute the very values that a "European identity" is intended to protect.
