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Electronic Word of Mouth (eWOM) in the Marketing Context
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
MPOT
Kumpulan artikel ini mencakup semua analisis tentang kesumberdayaan manusia. Secara garis besar, cakupan materi dalam buku ini meliputi pengaruh kompetensi kinerja karyawan, implementasi pengendalian, penilaian kerja, peran sumber daya manusia, pelatihan, pengaruh kepemimpinan, manajemen sumber daya, pengaruh gaya kepemimpinan, kompetensi, pengendalian, tantangan desain data center, strategi peningkatan SDM, serta pengaruh reward dan punishment.
Instructional Technology and Media for Learning
A core text for Intro to Educational Technology courses. With its hallmark ASSURE technology integration model and classroom cases, this renowned text places readers squarely in the classroom while providing a framework that teaches them to apply what they learn about computers, multimedia, Internet, distance learning, and audio/visual technologies to the 21st Century classroom instruction. Filled with examples drawn from authentic elementary and secondary education situations, this text paints a vivid picture of technology and media enhancing and supporting teaching and learning. The ASSURE cases are supported by video, guided reflection prompts, and lesson plans that demonstrate strong tec...
Australia 2000!
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Media Pendidikan Menelusuri Jejak Media Pendidikan Rasulullah saw. Dalam Kitab Ṣaḥīḥ al-Bukhārī
Buku ini membahas media pendidikan berdasarkan hadis nabawi dengan perspektif kontemporer dan penekanan pada perkembangan teknologi.
Recent Advances in NLP: The Case of Arabic Language
In light of the rapid rise of new trends and applications in various natural language processing tasks, this book presents high-quality research in the field. Each chapter addresses a common challenge in a theoretical or applied aspect of intelligent natural language processing related to Arabic language. Many challenges encountered during the development of the solutions can be resolved by incorporating language technology and artificial intelligence. The topics covered include machine translation; speech recognition; morphological, syntactic, and semantic processing; information retrieval; text classification; text summarization; sentiment analysis; ontology construction; Arabizi translation; Arabic dialects; Arabic lemmatization; and building and evaluating linguistic resources. This book is a valuable reference for scientists, researchers, and students from academia and industry interested in computational linguistics and artificial intelligence, especially for Arabic linguistics and related areas.
E-Learning
e-Learning is now an essential component of education. Globalization, the proliferation of information available on the Internet and the importance of knowledge-based economies have added a whole new dimension to teaching and learning. As more tutors, students and trainees, and institutions adopt online learning there is a need for resources that will examine and inform this field. Using examples from around the world, the authors of e-Learning: Concepts and Practices provide an in-depth examination of past, present and future e-learning approaches, and explore the implications of applying e-learning in practice. Topics include: - educational evolution - enriching the learning experience - l...
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Commu...
Bunga Rampai TEORI DAN PRAKTIK BERMAIN UNTUK ANAK USIA DINI
Masalah pandemic virus corona 2019 (Covid-19) yang muncul hampir di seluruh dunia sejak Maret 2020 dan menyerang Indonesia, hingga kini belum juga terselesaikan. Pandemic ini berdampak pada berbagai bidang kehidupan, termasuk di bidang pendidikan, antara lain hambatan dalam menentukan metode pembelajaran yang tepat, hambatan komunikasi antara orang tua dan guru, dan hambatan pemanfaatan teknologi dalam pembelajaran (Agustin et al., 2021). Akibatnya, kebijakan Menteri Pendidikan dan Kebudayaan Republik Indonesia telah diberlakukan pada tahun 2020 Nomor 3 dan Surat Edaran Tahun 2020 Nomor 4. Kebijakan ini disebut kebijakan pembelajaran jarak jauh jaringan (online) atau kebijakan pem-belajaran online. Pembelajaran ini tidak dilakukan secara langsung di kelas, melainkan dengan bantuan perangkat elektronik seperti gadget, laptop, dan smartphone. Hal inilah yang melatarbelakangi masyarakat mengenal istilah “belajar dari rumah” atau “BDR”. Artinya, proses pembelajaran pertama di sekolah untuk pembelajaran di rumah berdampak signifikan terhadap proses pembelajaran.
Pain Assessment and Pharmacologic Management
This resource in pain management in adults provides numerous reproducible tables, boxes, and figures that can be used in clinical practice and emphasizes the benefits of a multimodal analgesic approach throughout
