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SOSIOLOGI KEPARIWISATAAN (KONSEP DAN PERKEMBANGAN)
Masyarakat dan pariwisata merupakan dua unsur yang tidak dapat dipisahkan, mereka berdua saling berdekatan dan menjadi ruh bagi perkembangan pariwisata yang pesat. Oleh karena itu, individu, manusia, masyarakat, dan pariwisata bisa dijadikan sebagai kajian objek dari sosiologi. Perkembangan kajian sosiologi inilah yang membuat munculnya sosiologi pariwisata sebagai cabang ilmu dari sosiologi itu sendiri. Objek kajian dari sosiologi pariwisata diantaranya kajian tentang penerapan prinsip, konsep hukum, paradigma dan metode sosiologis di dalam kajian masyarakat dan fenomena pariwisata. Pariwisata merupakan industri terbesar abad ini. Pariwisata telah menjadi sektor andalan di dalam pembangunan...
The Twitter Book
Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.
New Media
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Positioning Theory and Strategic Communication
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, whi...
Teaching English to Speakers of Other Languages
David Nunan’s dynamic learner-centered teaching style has informed and inspired countless TESOL educators around the world. In this fresh, straightforward introduction to teaching English to speakers of other languages he presents teaching techniques and procedures along with the underlying theory and principles. Complex theories and research studies are explained in a clear and comprehensible, yet non-trivial, manner without trivializing them. Practical examples of how to develop teaching materials and tasks from sound principles provide rich illustrations of theoretical constructs. The content is presented through a lively variety of different textual genres including classroom vignettes...
Social Media in the Public Sector
Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector "Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the...
The Measurement of Public Service Performance Toward Government Institution
This monograph is the result of research on Application of the Concept of Unethical Action on Governance of Public Services to Strengthen Integrity and Public.
Social Media and Crisis Communication
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
Tourism, Globalisation and Cultural Change
In what ways does tourism change the host community? This book offers original insights into the broad and deep influences of tourism, and places them within the historical context of globalisation. Intensive fieldwork spanning many years on a Canary Island has produced a rich portrayal of the community, examining the changes experienced in areas including their working lives, families, identities, local culture, values, attitudes, political structure and economic base. The tourists, predominantly independent, are also examined, and their unique impact analysed. The research emphasises the indigenous experience, and makes cross-cultural comparisons, especially with island communities. It employs the methods of sociocultural anthropology and includes the multidisciplinary findings of tourism studies: in doing so it is innovative and challenges standard understandings of the influence of specific types of tourism on small communities.
