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Through her books, articles, and periodicals, Barbara Brabec has been showing people how to profit from their creative talents and know-how for over twenty-five years.
This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.
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Explains how you can enjoy time with your children while building and increasing productivity of your business from home.
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Whether you're just thinking of starting a business, have taken the first few steps, or already have your own business, this comprehensive, easy-to-understand guide can help ensure your success.