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The life and times of one of the most unforgettable figures of the Middle Ages.
The authoritative guide to DAD, IBM's disciplined approach to applying agile practices in enterprise scale projects. Integrate enterprise discipline with powerful, widely-used agile practices into a proven solution for the entire software lifecycle. Scale agile strategies for complex development challenges, without compromising agile's advantages.
Marlow travelled to Milan to work at a time when political consciousness was raw & uncompromising. He left sooner than he'd intended. The firm he worked for produced shell cases, & the shells were instruments of war. Disengagement was impossible.
Strip out all the flash talk and pretty posters and you'll find that marketing is all about cash: either finding where it is and how to get a bigger share of it or spending it in an attempt to generate more of it. Both fairly hard, measurable, results driven functions. And yet for years, while other departments have been subjected to intense scrutiny on their contribution to shareholder value, marketing have been able to make jokes about not knowing which 50% of their work produced the results. Not any more, Marketing isn't a special case, it isn't different and it certainly isn't impossible to measure. It's an investment. Unless you can measure its impact, you're wasting your money. Here fo...
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This volume explores the role of bishops at the heart of thirteenth-century English politics, examining their culture and political theology. Under King John and Henry III, the bishops acted as peacemakers, supporting royal power when it was threatened, but between 1258 and 1265, led by Simon de Montfort, they became partisans, helping to overturn royal power.
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and PrĂȘt a Manger.
A heart-stopping global thriller from the Sunday Times bestselling master storyteller... On Parrish Island, off the coast of Virginia, there is a little-known and never visited psychiatric facility where the government stores former intelligence employees whose psychiatric state makes them a danger to their own government. One of these employees is former agent Hal Ambler. But there's one difference between Hal and the other patients - Hal isn't crazy. Hal pulls off a daring escape, and now he's out to discover who stashed him there and why. But the world he returns to has changed. No one remembers him, there are no official records of Hal Ambler and, when he first looks in the mirror, the face he sees is not his own...
Not very long ago, scientists, politicians, and journalists were seemingly unanimous: Global warming had already damaged nature, and things were only going to get worse. Snow was rapidly becoming a thing of the past; summers were becoming hotter; storms were becoming more violent; droughts and floods were becoming more intense. This was a nightmare. In the end, though, little of this was true. And the whole idea of climate change was based on a lie: that weather and climate used to be nice. They weren't. As for our own time, snow cover is increasing; summertime heating is negligible; hurricanes are diminishing; droughts and floods both used to be worse. The real nightmare is the politics suffusing modern climate science and the effects this is having on every resident of planet Earth. Don't Sell Your Coat, besides bearing a suggestion for its readers, brings to the public the scientific argument that global cooling is as likely a scenario for the next few decades as any of the nightmares of Al Gore. It also allows non-scientists to enter the debate about climate change armed with facts and to have a sense of humor while they do so.