Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Public Relations in the Gulf Cooperation Council Countries
The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries. This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region. This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.
Public Relations in the Gulf Cooperation Council Countries
Introduction / Talal M. Almutairi & Dean Kruckeberg -- The status and new directions of public relations practice in Bahrain / Layla AlSaqer & Sama¿a Al Hashimi -- The status and new directions of public relations practice in Bahrain / Talal M. Almutairi & Ali A. Dashti -- Public relations units in the Omani civil service sector : historical background and current characteristics / Abdullah K. Al-Kindi -- Qatar public relations in focus / Talal M. Almutairi, Mahmoud Galander, Omar A. Al Balushi and Rawdha A. Al Balushi -- Public relations in Saudi Arabia : an Islamic perspective / Yazeed Almahraj -- A critical snapshot of the practice of public relations in the United Arab / Badran A. Badran -- Conclusion / Talal M. Almutairi & Dean Kruckeberg -- Index.
Climate Change Denial and Public Relations
This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a critical approach to climate change denial from a strategic communication perspective. The book aims to provide an in-depth analysis of how strategic communication by interest groups is contributing to climate change inaction. It does this from a multidisciplinary perspective that expands the usual approach of climate change denialism and introduces a critical reflection on the roots of the pr...
Post-Truth Public Relations
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80–100 years as a period of classical PR, that style is being supplemented by the emergence of a post-classical form of PR that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work t...
Public Relations as Emotional Labour
Inextricably linked to neoliberal market economies, public relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, including the impact on workers who construct displays of feeling to elicit a desired emotional response, to earn trust and manage clients. The emotionally demanding nature of this aspirational work, and how this is symptomatic of "always on" culture, is particularly overlooked. Drawing on interviews with practitioners and agency directors, together with the author’s personal insights from observations in the field, this book fills a significant gap in knowledge by presenting a critica...
International Public Relations
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Key Features: Illustrates how theory informs practice: The cultural-economic model is built around the circuit-of-culture theory, and the associated practice matrix shows students how to apply this theory to any particular problem or issue. Offers a truly international scope: G...
Advances on Smart and Soft Computing
This book presents the papers included in the proceedings of the 2nd International Conference of Advanced Computing and Informatics (ICACIn’21) that was held in Casablanca, Morocco, on May 24–25, 2021. The main theme of the book is “Advances on Smart and Soft Computing.” A total of 71 papers were submitted to the conference, but only 44 papers were accepted and published in this book. The book presents several hot research topics which include artificial intelligence and data science, big data analytics, Internet of Things (IoT), information security, cloud computing, networking and computational informatics.
Culture and Public Relations
Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on an increasingly important area. It is required reading for scholars, researchers, and students in public relations and business.
Essential Paediatric Surgery
With this timely practical textbook encompassing the full range of clinical conditions within paediatric surgery, surgeons-in-training will be delighted to discover that the book offers them a concise outline of paediatric surgical practice, thus ensuring that they are wholly familiar with a wide range of clinical scenarios. Key topics are included within sections on neonatal surgical conditions, surgical disorders of infancy, surgical conditions in childhood and adolescence, head and neck, hepatobiliary and pancreatic disorders, preparation of the child for surgery, malignant disorders, urology, neurosurgery and trauma. Short chapters complemented by clinical photography, schematic figures ...
Cardiac Arrest
Cardiac Arrest is the definitive and most comprehensive reference in advanced life support and resuscitation medicine. This new edition brings the reader completely up-to-date with developments in the field, focusing on practical issues of decision making, clinical management and prevention, as well as providing clear explanations of the science informing the practice. The coverage includes information on the latest pharmacotherapeutic options, the latest chest compression techniques and airway management protocols, all backed by clearly explained, evidence-based scientific research. The content is consistent with the latest guidelines for practice in this area, as detailed by the major international governing organisations. This volume is essential reading for all those working in the hospital environments of emergency medicine, critical care, cardiology and anesthesia, as well as those providing care in the pre-hospital setting, including paramedics and other staff from the emergency services.
