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Consumer Happiness: Multiple Perspectives
This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and t...
Computational Intelligence and Machine Learning
This book focuses on both theory and applications in the broad areas of computational intelligence and machine learning. The proceedings of the Seventh International Conference on Advanced Computing, Networking, and Informatics (ICACNI 2019) present research papers in the areas of advanced computing, networking, and informatics. It brings together contributions from scientists, professors, scholars, and students and presents essential information on the topic. It also discusses the practical challenges encountered and the solutions used to overcome them, the goal being to promote the “translation” of basic research into applied research and of applied research into practice. The works presented here also demonstrate the importance of basic scientific research in a range of fields.
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.
PERFORMANCE APPRAISAL AND COMPENSATION MANAGEMENT
This well-received book, now in its third Edition, continues to offer a comprehensive coverage of latest concepts and practices of performance appraisal and compensation management in a clear and easy-to-read style. Written by a practising manager, who has worked at the apex level of Schedule-A organisation, the book is intended as a text for the students of management and commerce. Besides, it also serves as a useful tool for managers, executives and HR practitioners who are confronted with many performance management issues in their work scenarios, especially in view of the roleplay and case studies introduced by an author who is a renowned HR professional in India and abroad. NEW TO THE EDITION The Third Edition of the book is unique in introducing chapters on: • e-appraisal in practice • Managing Boss for objective appraisal • Managing change in Work-From-Home scenario • Mentoring and coaching as tools for enhancing performance; the first time in literature. TARGET AUDIENCE • MBA (HRM) • MA – HRM • Management Professionals
Applications of Neuroscience: Breakthroughs in Research and Practice
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. Advancing research and applications in this field can assist in successfully furthering advancements in various other fields. Applications of Neuroscience: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, techniques, and various uses of neuroscience, and examines the benefits and challenges of these developments. Highlighting a range of pertinent topics, such as cognitive processes, neuroeconomics, and neural signal processing, this publication is ideally designed for researchers, academics, professionals, graduate-level students, and practitioners interested in emerging applications of neuroscience.
Rhythmic Advantages in Big Data and Machine Learning
The book discusses various aspects of biophysics. It starts from the popular article on neurobiology to quantum biology and ends up with the consciousness of a human being and in the universe. The authors have covered eight nine different aspects of natural intelligence, starting from time crystal found in the chemical biology to the vibrations and the resonance of proteins. They have covered a wide spectrum of hierarchical communication among different biological systems. Most importantly, authors have taken an utmost care that even school-level students fall in love with biophysics; it is simple and more of a textbook and definitely bring the readers to a world of biology and physics like never before. Most authors are experienced academicians, and they have used lucid and simple language to make the content interesting for the readers.
Mathematics of Planet Earth
It is widely recognized that the degree of development of a science is given by the transition from a mainly descriptive stage to a more quantitative stage. In this transition, qualitative interpretations (conceptual models) are complemented with quantification (numerical models, both, deterministic and stochastic). This has been the main task of mathematical geoscientists during the last forty years - to establish new frontiers and new challenges in the study and understanding of the natural world. Mathematics of Planet Earth comprises the proceedings of the International Association for Mathematical Geosciences Conference (IAMG2013), held in Madrid from September 2-6, 2013. The Conference addresses researchers, professionals and students. The proceedings contain more than 150 original contributions and give a multidisciplinary vision of mathematical geosciences.
Indian Cinema Today and Tomorrow
Cinema has been, and is, a powerful tool for social mobilisation. The political importance of cinema was of course always well-known and has continued to evolve and grow. However, with innovations in modern technology, there has been the exponential growth of television alongside the movies, with content made especially for TV, as well as social media. This volume covers developments in Indian Cinema over the last decade. It explores an array of changes which has dramatically changed cinema — a surge of new filming and broadcasting technologies, from the camera phone to the most sophisticated digital equipment; an avalanche of talent, from trained to completely untrained actors; and a volume of content difficult to document and categorise. It also studies cinema growth and reactions to the onslaught of home entertainment and discusses its changing formats over the years, from TV to satellite, to VCRs and DVDs, serials to OTT streaming platforms. This book will be of great interest to scholars and researchers in film studies, performance studies, cultural studies, media studies, and popular culture. It will also interest professionals working in media and entertainment industries.
