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Aligning for Advantage
The book outlines how companies should synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism in order to build and sustain business success.
Aligning for Advantage
The book outlines how companies should synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism in order to build and sustain business success.
The Routledge Handbook of Critical Public Relations
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Tin and Global Capitalism, 1850-2000
For most of the twentieth century tin was fundamental for both warfare and welfare. The importance of tin is most powerfully represented by the tin can - an invention which created a revolution in food preservation and helped feed both the armies of the great powers and the masses of the new urban society. The trouble with tin was that economically viable deposits of the metal could only be found in a few regions of the world, predominantly in the southern hemisphere, while the main centers of consumption were in the industrialized north. The tin trade was therefore a highly politically charged economy in which states and private enterprise competed and cooperated to assert control over depo...
Climate Activism
What is activism? The answer is, typically, that it is a form of opposition, often expressed on the streets. Skoglund and Böhm argue differently. They identify forms of 'insider activism' within corporations, state agencies and villages, showing how people seek to transform society by working within the system, rather than outright opposing it. Using extensive empirical data, Skoglund and Böhm analyze the transformation of climate activism in a rapidly changing political landscape, arguing that it is time to think beyond the tensions between activism and enterprise. They trace the everyday renewable energy actions of a growing 'epistemic community' of climate activists who are dispersed across organizational boundaries and domains. This book is testament to a new way of understanding activism as an organizational force that brings about the transition towards sustainability across business and society and is of interest to social science scholars of business, renewable energy and sustainable development.
Junk Food Politics
"Despite an increased government commitment in some developing countries to eradicating non-communicable diseases and introducing innovative prevention programs aimed at reducing obesity and type-2 diabetes, sugary beverage and fast food companies are thriving there. In examining this paradox, the author presents a political science explanation that emphasizes how junk food industries restructure politics and society before agenda setting for policy ever takes place"--
Perspectives on Philosophy of Management and Business Ethics
This book presents a selection of articles with focus on the theoretical foundations of business ethics, and in particular on the philosophy of management and on human rights and business. This implies identifying and discussing conflicts as well as agreement with regard to the philosophical and other foundations of business and management. Despite the general interest in corporate social responsibility and business ethics, the contemporary discussion rarely touches upon the normative core and philosophical foundations of business. There is a need to discuss the theoretical basis of business ethics and of business and human rights. Even though the actions and activities of business may be di...
The Routledge Companion to Marketing History
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
The Routledge Companion to Network Industries
In recent decades, network industries around the world have gone through periods of de- and re-regulation. With vast amounts of sometimes conflicting research carried out into specific network industries, the time has come for a critical over-arching assessment of this entire industry in order to provide a platform of understanding to aid future research and practice. This comprehensive resource provides an orientation for academics, policy makers and managers as to the main economic, regulatory and commercial challenges in the network industries. The book is split into sections covering market, policy, regulation, management perspectives, whilst all of the key network industries are covered, including energy, transport, water and telecommunications. Overseen by world-class Editors and experts in the field, this inter-disciplinary resource is essential reading for students and researchers in international business, industrial economics and the industries.
Free Market in Its Twenties
This book provides a broadly managerial perspective on key trends that affect business decision-making in Central and Eastern Europe twenty years after the beginning of the region's transition to market economy. Reflecting different viewpoints, including economic, social, and political approaches, the essays helps managers of the region to understand better both regional and the global forces influencing their businesses – as well as to bring to their attention relevant cutting-edge approaches to business thinking and decision-making.
