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Stealing First
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The Art of Strategic Listening
Social media is the catch-all name for blogs, Web forums, YouTube, MySpace, FaceBook and the other internet-based sites where consumers converse and share content. All of this unsolicited and authentic discussion and opinion can be a great source of marketplace insight for companies.From paying close attention to consumer discussions on blogs and other social media, you can discover what new products or product features consumers would like to see, and stay alert to emerging trends in your industry that could create new opportunities for your company.Robert Berkman, an experienced information specialist with several books to his credit, gives detailed directions for specialized blog searches...
Pulmonary Manifestations of Pediatric Diseases
A practical approach to treating the respiratory aspects of pediatric conditions.
Whenever Rotary Scouts Fall in Line
"Waz' knows how to entertain us. Erv Hutter's contributions to the history of the OA, our lodges, and Rotary are accurate. This book is a collector's item for all O.A. members & anyone dedicated to Rotary!" Tom Stoppa, OA Lodge Advisor, Alpena, MI. "Wazzuuupp?! Waz's journey with Marv and Justine Valentine is both humorous and inspirational." Curtis Davenport, Scouter, Pontiac, MI. "Awesome! Brings back many wonderful memories. You won't be disappointed. This book is a must for the veteran Rotary camper as well as the newer camper." Larry Jeziorski, Scouter, Bloomfield Hills, MI. "Around the campfire with the 'WAZ' and his classic campfire tales are finally in print, a long time coming." Ron Comtois, Scouter, Bay City, MI. "The factual happenings of Lost Lake and Harry Bennett is fantastic! Camp Rotary's John Potter saga is one of a kind. It's beyond scary." Dan Tanciar, Scouter, Garden City, MI.
The Numerati
Learn how the crisis over digital privacy and manipulation evolved in this “utterly fascinating” look at the growth of data mining and analysis (Seattle Post-Intelligencer). Award-winning journalist Stephen Baker traces the rise of the “global math elite”: computer scientists who invent ways to not only record our behavior, but also to predict and alter it. Nowadays, we don’t need to be online to create a digital trail; we do it simply by driving through an automated tollbooth or shopping with a credit card. As massive amounts of information are collected, sifted, and analyzed, we all become targets of those who want to influence everything from what we buy to how we vote. Clear and “highly readable,” The Numerati is a look at the origins of our present-day world, the possibilities of the future, and those who—whether with good or bad intentions—profile us as workers, consumers, citizens, or potential terrorists (The Wall Street Journal).
Wilderness
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The Contractor
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Teddy
A delightful tale of the first-ever teddy bear. The story goes that on a hunting trip in 1902, President Theodore ÒTeddyÓ Roosevelt refused to shoot a bear. A political cartoonist shared the story in the newspaper and then, impressed by the presidentÕs big, warm heart, shopkeepers Rosie and Morris Michtom decided to create a ÒTeddyÓ bear in his honor to sell in their store. The bear was so popular, they made another. And another. And before they knew it, they needed to build a factory: it seemed every child wanted a teddy bear of their own! History with a twist of fun! Now thereÕs even more to love about the ever-popular toy!
