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Núcleos de Práticas Pedagógicas da Unoeste
“Núcleos de práticas pedagógicas: relatos de experiência” é fruto do trabalho desenvolvido por docentes da Universidade do Oeste Paulista na ânsia em buscar processos de aprendizagem que fogem da tradicional aula expositiva. Nesse livro poderemos ver os relatos da implantação de metodologias como a Gamificação, a Aprendizagem Baseada em Projetos, Aprendizagem Baseada em Problemas, simulação e tantas outras. Além disso, o livro conta como foi o processo de criação dos núcleos pedagógicos da instituição.
Núcleos de Práticas Pedagógicas da Unoeste
“Núcleos de práticas pedagógicas: relatos de experiência” é fruto do trabalho desenvolvido por docentes da Universidade do Oeste Paulista na ânsia em buscar processos de aprendizagem que fogem da tradicional aula expositiva. Nesse livro poderemos ver os relatos da implantação de metodologias como a Gamificação, a Aprendizagem Baseada em Projetos, Aprendizagem Baseada em Problemas, simulação e tantas outras. Além disso, o livro conta como foi o processo de criação dos núcleos pedagógicos da instituição.
Marketing Strategy and Competitive Positioning, 7th Edition
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Hugh Johnson's Pocket Wine
Hugh Johnson has won a legion of fans with his keen ability to make the sometimes complex topic of wine wonderfully lucid—and every year, his popular pocket guide is a bestseller. That makes it number one in the market. Here, in it’s 30th anniversary year, he has completely revised and updated this classic, offering more current news than ever on over 6,000 wines, growers, and regions, along with up-to-the-minute vintage information, recommended wines (including budget options), and star ratings. With this book in hand, wine lovers won’t need anything else to help them select anything from a bottle for an everyday dinner to a prestige vintage for investment. A new section showcases Johnson’s special, personal choices, and there are plenty of quick-reference maps, charts, and fact boxes for a little extra guidance.
Pluralism in Management
In Pluralism in Management, author Eirik Irgens utilizes Ernst Cassirer’s pluralistic philosophy in order to investigate how different but connected forms of knowing, including art, myth, religion, science, and history may help us become better organizational scholars and management educators, forcing us to consider elements outside of a purely practical existence. Revitalizing Cassirer’s almost forgotten philosophy, the book illustrates the value of philosophical application to organizational study.
Developing, Shaping and Growing Entrepreneurship
There are many factors involved in becoming an effective entrepreneur. The process of recognizing opportunities and nurturing new ventures must take into account both internal decision-making practice and external environmental influence.
Betty & Veronica: Prom Princesses
The prettiest girls, the prettiest dresses, and plenty of fun at the prom--sparks fly as Betty & Veronica work to protect their friendship despite their rivalry over their mutual boyfriend Archie! This graphic novel collection contains all the ingredients of Archie's perennial bestselling comic stories. This fun full-color graphic novel anthology of favorite comic stories captures the magic of the high school prom and celebrates the powerful and constantly-tested friendship between Betty, everybody's favorite girl next door, and Veronica, Riverdale High's richest and classiest student.
Smart Retailing
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
International Entrepreneurship Education
The importance of this volume is that it addresses the major pedagogical issues that inevitably arise in the context of entrepreneurship education. It represents a valuable source for those involved in the training and development of entrepreneurial skills and initiative. Economic Outlook and Business Review Can entrepreneurship be taught? Is it an art or a science? How is entrepreneurship learned? Another masterpiece by the European masters Fayolle and Klandt, this volume based on the 2003 Grenoble Conference will be useful for years to come, among educators and policymakers alike, especially those open to the emerging paradigm. Léo-Paul Dana, University of Canterbury, New Zealand This boo...
