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Making Coaching Work
Coaching can work brilliantly. It can help you improve your employee retention levels, succession planning, and organisational creativity. In a supportive culture, managers, coaches and coachees all trust each other and work together. Sadly, even the best-managed coaching programme, with the best coaches, will fail in the real world where the coaching takes place doesn't match the fine words from HR. Spending money on coaching without first ensuring that the groundwork has been done is a fast track to failure. Make sure your training and development budget delivers what you need by first creating a culture that supports coaching.
Marketing Management
Marketing management is centered on creating, planning, and implementing strategies that will help achieve wider business objectives. These business objectives can involve increasing brand awareness, boosting profits, or entering previously untapped markets. When we begin to consider the field of marketing management, it’s important to look to marketing experts Philip Kotler and Kevin Lane Keller, who, in their book “Marketing Management," offer a standard marketing management definition as “the development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of the business environment.” The purpose of this Stu...
GIS World
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