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Communication Research Into the Digital Society
This book offers a comprehensive, timely, and theoretically rich reflection about the role of digital media in modern societies. Readers will get a captivating dose of top-notch communication research, covering diverse topics such as health communication, political communication, strategic communication, computational communication, or digital communication research methods. Overall, this book is a stellar demonstration of how the Amsterdam School of Communication Research (ASCoR) has significantly inspired, shaped, and advanced our field in the past 25 years. Although the topics in this book are diverse, they all share the typical "ASCoR style" Combining first-class advanced methodology with interdisciplinary, cutting-edge theorizing, trying to explain (and potentially solve) the pressing challenges that our digital societies are facing. As this impressive collection demonstrates, the footprint that ASCoR has left to our field is humongous, and it will certainly further increase in the next 25 years.
Chatbot Research and Design
This book constitutes the refereed proceedings of the Third International Workshop on Chatbot Research and Design, CONVERSATIONS 2019, held in Amsterdam, The Netherlands, in November 2019. The 18 revised full papers presented in this volume were carefully reviewed and selected from 31 submissions. The papers are grouped in the following topical sections: user and communication studies user experience and design, chatbots for collaboration, chatbots for customer service, and chatbots in education.
Measuring Exposure and Attention to Media and Communication
Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there are no simple solutions. That was never the case, but in today's digital and abundant media landscape it is even more difficult. The book discusses the ways in which media and communication exposure can be conceptualized, operationalized, and measured. Methods examined include self-reports, recall, recognition, ecological momentary assessment, think aloud, digital traces, data donation, human observation, eye-tracking, EEG, fMRI, heart rate, and skin conductance, their pros and cons, complexities, and performance. The book concludes with recommendations for the application and further development of these methods, as well as an extensive bibliography with references to in-depth insights into specific aspects of media exposure measurement.
Chatbot Research and Design
This book constitutes the proceedings of the 6th International Workshop on Chatbot Research and Design, CONVERSATIONS 2022, which was held during November 2022. The 12 papers included in this volume were carefully reviewed and selected from a total of 27 submissions. They were organized in topical sections named: chatbot users and user experience; chatbot design and applications.
Que seja agosto
Hugo leva uma vida reclusa, em sua própria bolha. Sempre sozinho, ele evita se aproximar demais das pessoas, por acreditar que elas sempre vão deixá-lo pelo caminho, seja por vontade própria ou pelo acaso. Em seu mundo, apenas duas coisas importavam: Júpiter, seu gato, e Lisa, uma amiga de infância que "acidentalmente" reencontra. Rabugento, mal-humorado, ranzinza e medroso, essa carapaça se desfaz quando conhece Íris, uma menininha fantástica que surpreenderá sua vida definitivamente. Nessa emocionante história, as voltas que a vida dá levarão Hugo a encontrar dentro de si respostas para o que sempre procurou. O amor e algo que se tem por dentro e se doa a quem está lá fora, a felicidade é conquista a um e multiplicada para vários. O amor e a felicidade vêm de dentro para fora, Hugo se amou, assim podendo encontrar amor nas outras pessoas.
Chatbot Research and Design
This book constitutes the proceedings of the 5th International Workshop on Chatbot Research and Design, CONVERSATIONS 2021, which was held during November 2021.Due to COVID-19 pandemic the conference was held online. The 12 papers included in this volume were carefully reviewed and selected from a total of 25 submissions. The papers in the proceedings are structured in four topical groups: Chatbot User Insight, Chatbots Supporting Collaboration and Social Interaction, and Chatbot UX and Design.
Chatbot Research and Design
This book constitutes the proceedings of the 7th International Workshop on Chatbot Research and Design, CONVERSATIONS 2023, which was held during November 2023. The 12 regular papers were carefully reviewed and selected for inclusion in the book. They were organized in following topical sections: Understanding and Enhancing Conversational Interactions, LLM-driven Conversational Design and Analysis, Ethical Perspectives and Bias, Complementing Perspectives.
Digital Marketing Fundamentals
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.
The Media Handbook
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with: a new chapter on how audiences are defined and created reorganization of the media channel chapters to cover planning and buying together expanded coverage of digital formats...
