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Chatbot Research and Design
This book constitutes the proceedings of the 5th International Workshop on Chatbot Research and Design, CONVERSATIONS 2021, which was held during November 2021.Due to COVID-19 pandemic the conference was held online. The 12 papers included in this volume were carefully reviewed and selected from a total of 25 submissions. The papers in the proceedings are structured in four topical groups: Chatbot User Insight, Chatbots Supporting Collaboration and Social Interaction, and Chatbot UX and Design.
Strategic Advertising Management
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
Digital Marketing Fundamentals
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.
Update on the Immune Mechanisms Against Respiratory Pathogens
Respiratory infections are leading causes of mortality and morbidity, with Tuberculosis and lower respiratory tract infections (LRTI) culminating in almost 5 million deaths per year. Respiratory tract infections pose a continuous threat to humans due to their easy dissemination via aerial transmission. Children under the age of five living in developing countries are the most susceptible hosts to a plethora of bacteria and viruses including Mycobacterium tuberculosis, Streptococcus pneumoniae, Haemophilus influenzae, Staphylococcus aureus, Klebsiella pneumoniae, Bordetella pertussis, Pseudomonas aeruginosa, Mycoplasma pneumoniae, Influenza virus, Respiratory syncytial virus and metapneumovir...
Internet Science
This book constitutes the refereed post-conference proceedings of 4 workshops, held at the 5th International Conference on Internet Science, St. Petersburg, Russia, in October 2018: Workshop 1 : Detecting Social Problems in Online Content, Workshop 2: CONVERSATIONS, Workshop 3: The Future of Decentralized Governance: A Workshop on Encryption,Blockchains, and Personal Data, and Workshop 4: Internet as an issue: An international workshop on governmentand media narratives. The 20 full papers presented together with 4 short papers were carefully reviewed and selected from 38 submissions. The contributions of the Workshop 1: Detecting Social Problems in Online Content has united Russian scholars ...
The Media Handbook
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with: a new chapter on how audiences are defined and created reorganization of the media channel chapters to cover planning and buying together expanded coverage of digital formats...
The Oxford Handbook of Political Participation
The Oxford Handbook of Political Participation provides the first comprehensive, up-to-date treatment of political participation in all its varied forms, investigates a wide range of topics in the field from both a theoretical and methodological perspective, and covers the most recent developments in the area. It brings together research traditions from political science and sociology, bridging the gap in particular between political sociology and social movement studies; contributions also draw on crucial work in psychology, economics, anthropology, and geography. Following a detailed introduction from the editors, the volume is divided into nine parts that explore political participation across disciplines; core theoretical perspectives; methodological approaches; modes of participation; contexts; determinants; processes; outcomes; and current trends and future directions. The book will be a valuable reference work for anyone interested in understanding political participation and related themes.
Communication Research Into the Digital Society
This book offers a comprehensive, timely, and theoretically rich reflection about the role of digital media in modern societies. Readers will get a captivating dose of top-notch communication research, covering diverse topics such as health communication, political communication, strategic communication, computational communication, or digital communication research methods. Overall, this book is a stellar demonstration of how the Amsterdam School of Communication Research (ASCoR) has significantly inspired, shaped, and advanced our field in the past 25 years. Although the topics in this book are diverse, they all share the typical "ASCoR style" Combining first-class advanced methodology with interdisciplinary, cutting-edge theorizing, trying to explain (and potentially solve) the pressing challenges that our digital societies are facing. As this impressive collection demonstrates, the footprint that ASCoR has left to our field is humongous, and it will certainly further increase in the next 25 years.
