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Enterprise Networking: Multilayer Switching and Applications
Enterprise Networking: Multilayer Switching and Applications offers up to date information relevant for the design of modem corporate networks and for the evaluation of new networking equipment. The book describes the architectures, standards high-availability and network policies that are requirements of modern switched networks.
Business to Business Marketing Management
This textbook covers all the aspects of B2B marketing any marketer needs, be they student or professional. It's the only textbook to do so from a global standpoint, giving them the best possible perspective on a market that is often (and more frequently) conducted within a global environment. This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and sustainability.
Secrets of Economics Editors
Editors of academic journals are often the top scholars in their fields. They are charged with managing the flow of hundreds of manuscripts each year -- from submission to review to rejection or acceptance -- all while continuing their own scholarly pursuits. Tenure decisions often turn on who has published what in which journals, but editors can accept only a fraction of the papers submitted. In this book, past and present editors of economics journals discuss navigating the world of academic journals. Their contributions offer essential reading for anyone who has ever submitted a paper, served as a referee or associate editor, edited a journal -- or read an article and wondered why it was ...
Internet Research Annual
Internet Research Annual offers a selection of the best work presented at the first three conferences of the Association of Internet Researchers, and provides a useful overview of the cutting-edge in Internet studies. Established scholars and new researchers address issues such as communities on/off line, the Internet as a methodological tool and space for research, and the places, politics, and policies of the Internet, creating a volume that comprehensively covers the field of Internet research. Also included are a brief history of the organization, a list of previously published papers from the conferences, and works by several of the keynote speakers including Phil Agre, Barbara Warnick, Bill Dutton, Sheizaf Rafaeli, Susan Herring, Robin Mansell, and much more.
Handbook on Business to Business Marketing
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations Ð from businesses to government agencies to not-for-profit organizations Ð and the many individuals within them. Comprising 38 chapters written by internationally renowned scholars, this Handbook presents perspectives of a variety of issue areas from both an academic and a managerial perspective (state of theory and state of practice). The material in this compendium includes theoretical and practical perspectives in business-to-business m...
Educational Rankings Annual
This up-to-date resource presents more than 4,000 national, regional, local and international lists and rankings compiled from hundreds of respected sources. Entries typically include a description of the ranking; background information on criteria for establishing the hierarchy; additional remarks about the ranking; the complete or partial (if extensive) ranking; and a complete source citation for locating additional information if necessary.
Multimedia and Interactive Digital TV
"Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management."
Educational Rankings Annual 2006
Educational Rankings Annual is useful for students, parents and school faculty. Also administrators of libraries and educational institutions use rankings to defend budgets, justify new positions, obtain government funding and attract philanthropic support. The annually updated resource presents more than 4,000 national, regional and international lists and rankings compiled from hundreds of respected sources. The entries in Rankings include a description of the ranking, background information on criteria for establishing the hierarchy, additional remarks about the ranking, the complete or partial (if extensive) ranking and source citations if necessary.
