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A fully-fledged doctrine of signs, with many horizons for the future, was the result of Thomas A. Sebeok's work in the twentieth century. This volume, using the testimonies of key witnesses and participants in the semiotic project, offers a picture of how Sebeok, through his development of knowledge of endosemiotics, phytosemiotics, biosemiotics and sociosemiotics, enabled semiotics in general to redraw the boundaries of science and the humanities as well as nature and culture.
In this regard, semiotics is of relevance to a wide spectrum of scholars and professionals, including social scientists, psychologists, artists, graphic designers, and students of literature.".
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The study of semiotics underwent a gradual but radical paradigm shift during the past century, from a glottocentric (language-centered) enterprise to one that encompasses the whole terrestrial biosphere. In this collection of 17 essays, Thomas A. Sebeok, one of the seminal thinkers in the field, shows how this progression took place. His wide-ranging discussion of the evolution of the field covers many facets, including discussions of biosemiotics, semiotics as a bridge between the humanities and natural sciences, semiosis, nonverbal communication, cat and horse behavior, the semiotic self, and women in semiotics. This thorough account will appeal to seasoned scholars and neophytes alike.
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"As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." --Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." --Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.