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Knowledge Transfer
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Making a Difference Through Marketing
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.
Academic Entrepreneurship and Technological Innovation: A Business Management Perspective
In the ever changing scientific word, Academic entrepreneurship has emerged as a new and growing field. Referring to the creation and management of an environment for active support of knowledge exploitation and transfer, Academic entrepreneurship aims to encourage entrepreneurial behavior in the academic community. Academic Entrepreneurship and Technological Innovation: A Business Management Perspective provides a wide-ranging overview of the relationship between universities and organizations through the most recent and detailed research on university entrepreneurship. This book aims to be a reference source for students, researchers, and practitioners interested in the academic industrys demand for technological innovation.
Knowledge Management Initiatives and Strategies in Small and Medium Enterprises
To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Knowledge Management Initiatives and Strategies in Small and Medium Enterprises is an authoritative reference source for the latest scholarly material on the management of knowledge resources in smaller-scale enterprises. Highlighting theoretical foundations and real-world applications, this book is ideally designed for professionals, practitioners, researchers, and upper-level students interested in emerging perspectives on knowledge management.
Networks, SMEs, and the University
Exploring the process of university collaboration from the perspective of small- and medium-sized enterprises (SMEs), this book offers an in-depth examination of the collaboration process, dispelling the myth of the disengagement of these firms. Andrew Johnston and Robert Huggins present a thorough account of how SMEs can ‘unlock the ivory tower’ and gain access to university knowledge to support their own innovation.
Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics
Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
Achieving Proof of Concept in Drug Discovery and Development
One of the major shortcomings of the current drug discovery and development process is the inability to bridge the gap between early stage discoveries and pre-clinical research in order to advance innovations beyond the discovery phase. This book examines a drug discovery and development model, where the respective expertise of academia and industry are brought together to take promising discoveries through to proof of concept, providing a means to de-risk the drug discovery and development process.
Handbook of Research on Social Entrepreneurship and Solidarity Economics
Education programs in social entrepreneurship helps to create and fill jobs devoted to developing the local economy, which has become a dual transfer strategy by which a virtuous circle occurs between a retrofitted educational system based on social entrepreneurship, and vocational students who are highly entrepreneurial. The Handbook of Research on Social Entrepreneurship and Solidarity Economics focuses on practical experience and theoretical models for popularizing the concept of social entrepreneurship as a critical element of economic growth. Emphasizing the ways in which social entrepreneurship benefits developing regions, small and medium enterprises, and low-income communities, this handbook of research is a pivotal reference source for professionals, academics, and graduate-level students in the fields of economics, business administration, sociology, education, politics, and international relations.
Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products
In recent years, the pace of technological growth—from the very first stages of research and development to full-scale industrial implementation—has quickened at an exponential rate. To better keep pace with rapidly-changing market demands, the gap between university research incubators and public-sector start-up companies has undergone a marked contraction. Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products seeks to fill the gap in research between universities and the public, and offers cutting-edge insight into the current state of the field. Charting a course that moves from discussions of academic resistance and implications for knowledge-transfer theory to current case-studies of academic/industrial launch-pads like COTEC’s Technology Commercialization Accelerator and the Maryland Industrial Partnerships program, this publication targets an audience of academicians, administrators, researchers, entrepreneurs, and established professionals, and seeks to provide insight into the mechanisms by which the research of today becomes the household names of tomorrow.
Moderne Konzepte des organisationalen Marketing
Das Buch widmet sich dem organisationalen Marketing, d. h. Marketing gegenüber Organisationen aller Art als Zielgruppen. Es werden neue Erkenntnisse aus der Theorie und Praxis des Business-to-Business- und des Science-to-Business Marketing aufgezeigt.
