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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: ...
Trends in Structural Mechanics
The desire to understand the mechanics of elastic and plastic solids, new materials and the stability, reliability and dynamic behaviour of structures and their components under extreme environmental conditions has dominated research in structural engineering for many decades. Advances in these areas have revolutionized design methods, codes of practice, and the teaching of structural engineers. In this volume an international body of leading authorities presents some forty papers on current research directions in the specific areas of solid mechanics, structural computation, modern materials and their application, buckling and instability, design of structural systems and components, reliab...
Parasitic Diseases of Wild Birds
Parasitic Diseases of Wild Birds provides thorough coverage of major parasite groups affecting wild bird species. Broken into four sections covering protozoa, helminths, leeches, and arthropod parasites, this volume provides reviews of the history, disease, epizootiology, pathology, and population impacts caused by parasitic disease. Taking a unique approach that focuses on the effects of the parasites on the host, Parasitic Diseases of Wild Birds fills a unique niche in animal health literature.
The Whole Marketer
As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human. Abigail Dixon looks at functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams, and training hundreds of marketers at varied stages of their career to achieve formal qualifications. She is passionate to help marketers to be a better version of themselves tomorrow.
Watertight Marketing
Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.
Stickier Marketing
Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.
Contemporary Catalysis
Providing an integrated approach to the various aspects of catalysis, this textbook is ideal for graduate students from catalysis, engineering, and organic synthesis.
Tom Strong
Advance-solicited - On sale April 14 - 336 pg, 7.0625" x 10.875" FC, $39.99 US Written by Alan Moore, Leah Moore & Peter Hogan - Art by Chris Sprouse, Shawn McManus & others - Cover by Chris Sprouse & Karl Story In these tales from issues #13-24, Tom faces off against the ruthless Paul Saveen, the Nazi super-woman Ingrid Weiss and more!
