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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: ...
Social Selling Mastery
A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum t...
Parasitic Diseases of Wild Birds
Parasitic Diseases of Wild Birds provides thorough coverage of major parasite groups affecting wild bird species. Broken into four sections covering protozoa, helminths, leeches, and arthropod parasites, this volume provides reviews of the history, disease, epizootiology, pathology, and population impacts caused by parasitic disease. Taking a unique approach that focuses on the effects of the parasites on the host, Parasitic Diseases of Wild Birds fills a unique niche in animal health literature.
Contemporary Catalysis
Providing an integrated approach to the various aspects of catalysis, this textbook is ideal for graduate students from catalysis, engineering, and organic synthesis.
Trends in Structural Mechanics
The desire to understand the mechanics of elastic and plastic solids, new materials and the stability, reliability and dynamic behaviour of structures and their components under extreme environmental conditions has dominated research in structural engineering for many decades. Advances in these areas have revolutionized design methods, codes of practice, and the teaching of structural engineers. In this volume an international body of leading authorities presents some forty papers on current research directions in the specific areas of solid mechanics, structural computation, modern materials and their application, buckling and instability, design of structural systems and components, reliab...
Tom Strong
Advance-solicited - On sale April 14 - 336 pg, 7.0625" x 10.875" FC, $39.99 US Written by Alan Moore, Leah Moore & Peter Hogan - Art by Chris Sprouse, Shawn McManus & others - Cover by Chris Sprouse & Karl Story In these tales from issues #13-24, Tom faces off against the ruthless Paul Saveen, the Nazi super-woman Ingrid Weiss and more!
The Customer Centricity Playbook
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Psychopathology of Human Adaptation
Undoubtedly this symposium will prove to be an important landmark in the development of our understanding of the psychopathology of human adaptation in general, as well as of the general adaptation syndrome and stress in particular. It was organized to give an opportunity to an international group of experts on adaptation and stress research to present summaries of their research that could then later be exhaustively analyzed. The carefully structured program brings out three major aspects of adapta tion to stress in experimental animals and man. The first section deals with the neurophysiology of stress responses, placing major emphasis upon the neuroanatomical and neurochemical aspects inv...
Sales Therapy
If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So how do you put relationships first and still get results? Sales Therapy smashes the age-old sales model with an effective new approach grounded in behavioural psychology. It is natural and effortless to use because it mirrors the way people actually interact with each other. And it really works. Thomas Power, Chairman of Ecademy, describes it as ‘One of the finest pieces of content on how to sell better in the 21st Century.’ At last, you can commit those terrible ‘closing techniques’ to the recycle bin. Sales Therapy will help you build great relationships with your customers while making the art of selling fun and effective and helping your business to grow. PRAISE FOR SALES THERAPY ‘This is one of the finest pieces of content on how to sell better in the 21st Century. Grant you are absolutely right with your judgment’ Thomas Power, Chairman of Ecademy
Simply Better
In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
