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Marketing: Eine umfassende Einführung - Ein Modul der Managementorientierten Betriebswirtschaftslehre
Was ist das Geheimnis eines erfolgreichen Marketing-Konzepts? Wie schaffen es Unternehmen, Kunden mit Produkten und Services zu begeistern? Mit welchen Marketing-Instrumenten werden die Kundenbeziehungen gepflegt? Nur wer die Methoden und Instrumente des Marketing-Managements kennt, kann diese Fragen beantworten und fundierte Entscheidungen treffen. Inhalt: Grundlagen, Marktforschung, Produktpolitik, Distributionspolitik, Konditionenpolitik, Kommunikationspolitik, Online-Marketing (von Thomas Elmiger), Marketing-Mix. Das ausführlich vermittelte Grundlagenwissen ist mit vielen Praxisbeispielen illustriert und lässt sich anhand der Repetitionsfragen und Multiple-Choice-Aufgaben leicht überprüfen und vertiefen. Damit eignet sich das Buch auch hervorragend zur Prüfungsvorbereitung.
Shift Sleepers
A novel by a Swiss writer that features figures from all over Europe from different walks of life coming together in secret to talk through their experiences, hopes, and dreams. Somewhere deep in the European forest, they meet. Frontier workers, smugglers, refugees, workers, asylum seekers, inspectors, artists, musicians, actors, journalists, scholarship holders, logisticians, students, and ghosts. They come from everywhere. They are all representatives of our time, and they have conversations about origins and justice; body and state; import and export; homeland and migration. They talk together about happiness, music, and death. In Shift Sleepers, Swiss writer Dorothee Elmiger has produced a novel that sheds light on the controversial issues of our time, finding a new language for this conversation previously unheard in contemporary German literature.
A Book of European Writers
A Book of European Writers A-Z By Country Published on June 12, 2014 in USA.
Out of the Sugar Factory
For readers of Renee Gladman and Robert Walser, Out of the Sugar Factory is a book of alluring outlines and chance encounters--a penetrating novel of ideas that reveals the secret architectures of life and literary production through anecdote and testimony.
