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This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
This is the first edition of a unique new plastics industry resource: Who's Who in Plastics & Polymers. It is the only biographical directory of its kind and includes contact, affiliation and background information on more than 3300 individuals who are active leaders in this industry and related organizations. The biographical directory is in alphabetical order by individual name. After each individual name, current affiliation and contact information is provided. This includes job title, full name of affiliation (e.g., business, university, association, research institute), business address, and electronic contacts-telephone, fax, e-mail and Web site. Home addresses and contacts are also pr...
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