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In the final days of the zombie apocalypse, Tom Reynolds led a group of AEGIS soldiers - 8th team - on what was supposed to be a relatively easy assignment. Things didn't go as planned. When rescue arrived hours later, the only thing they found were tattered scraps of uniforms and empty shell casings. Reynolds and the entire 8th team were listed as KIA. This is their story.
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
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