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Junior
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Junior
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Summary of Thomas Kemeny's Junior
Please note: This is a companion version & not the original book. Sample Book Insights: #1 I was excited to apply for a job at Veronica’s company, but after receiving an enthusiastic email from her, I felt like a stranded puppy. I never received an official rejection or an internship, and I wasn’t expecting the koala. #2 I'm persistent, tall, and easy to get along with. I'm not a professional boxer, but I found more reasons why you shouldn't hire me. #3 I wrote too much, had not proven my pie-eating ability, and had never told you anything about me outside of advertising. I was not ugly or missing a robotic arm, but you did not know that. #4 I do believe you to be smarter than the average bear. This was just your way of getting attention. You sent the letter to the Creative geniuses behind the work, hoping that they would hire you. I can’t offer you a job, but I can offer you an internship.
The Rise and Fall of Urban Economies
Today, the Bay Area is home to the most successful knowledge economy in America, while Los Angeles has fallen progressively further behind its neighbor to the north and a number of other American metropolises. Yet, in 1970, experts would have predicted that L.A. would outpace San Francisco in population, income, economic power, and influence. The usual factors used to explain urban growth—luck, immigration, local economic policies, and the pool of skilled labor—do not account for the contrast between the two cities and their fates. So what does? The Rise and Fall of Urban Economies challenges many of the conventional notions about economic development and sheds new light on its workings....
Back to BASIC
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At the Chef's Table
This book is about the creative work of chefs at top restaurants in New York and San Francisco. Based on interviews with chefs and observation in restaurant kitchens, the book explores the question of how and why chefs make choices about the dishes they put on their menus. It answers this question by examining a whole range of areas, including chefs' careers, restaurant ratings and reviews, social networks, how chefs think about food and go about creating new dishes, and how status influences their work and careers. Chefs at top restaurants face competing pressures to deliver complex and creative dishes, and navigate market forces to run a profitable business in an industry with exceptionall...
A Philosopher Looks at Science
What is science and what can it do? Nancy Cartwright here takes issue with three common images of science: that it amounts to the combination of theory and experiment; that all science is basically reducible to physics; and that science and the natural world which it pictures are deterministic. The author's innovative and thoughtful book draws on examples from the physical, life, and social sciences alike, and focuses on all the products of science – not just experiments or theories – and how they work together. She reveals just what it is that makes science ultimately reliable, and how this reliability is nevertheless still compatible with a view of nature as more responsive to human change than we might think. Her book is a call for greater intellectual humility by and within scientific institutions. It will have strong appeal to anyone who thinks about science and how it is practised in society.
Hey, Whipple, Squeeze This
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This bo...
Automating Humanity
Automating Humanity is the shocking and eye-opening new manifesto from international award-winning designer Joe Toscano that unravels and lays bare the power agendas of the world's greatest tech titans in plain language, and delivers a fair warning to policymakers, civilians, and industry professionals alike: we need a strategy for the future, and we need it now. Automating Humanity is an insider's perspective on everything Big Tech doesn't want the public to know-or think about-from the addictions installed on a global scale to the profits being driven by fake news and disinformation, to the way they're manipulating the world for profit and using our data to train systems that will automate...
