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Social Networks and Health
This book provides an introduction to the major theories, methods, models, and findings of social network analysis research and application with attention to medical and public health topics.
Evaluating Health Promotion Programs
Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation, including basic and advanced statistical analysis."--BOOK JACKET.
Public Communication Campaigns
This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Evaluating Health Promotion Programs
This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students in public health. It will be useful both to students and to researchers and practitioners involved in all types of evaluation activities. The chapters are divided into three sections. Part I covers health promotion frameworks and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis. This text provides the tools needed to understand how and why evaluations are conducted, and it will serve as a reference for evaluators. It covers every aspect of the research and evaluation activities needed to assess a health promotion program.
Network Models of the Diffusion of Innovations
This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation.
Between Communication and Information
The current popularity of such phrases as "information age" and 'information society" suggests thatlinks between information,communication, and: behavior have become closer and more complex in a technology-dominated culture. Social scientists have adopted an integrated approach to these concepts, opening up new theoretical perspectives on the media, social psychology, personal relationships, group process, international diplomacy, and consumer behavior. Between Communication and Information maps out a richly interdisciplinary approach to this development, offering innovative research and advancing our understanding of integrative frameworks.This fourth volume in the series reflects recently ...
Models and Methods in Social Network Analysis
Models and Methods in Social Network Analysis presents the most important developments in quantitative models and methods for analyzing social network data that have appeared during the 1990s. Intended as a complement to Wasserman and Faust's Social Network Analysis: Methods and Applications, it is a collection of articles by leading methodologists reviewing advances in their particular areas of network methods. Reviewed are advances in network measurement, network sampling, the analysis of centrality, positional analysis or blockmodelling, the analysis of diffusion through networks, the analysis of affiliation or 'two-mode' networks, the theory of random graphs, dependence graphs, exponential families of random graphs, the analysis of longitudinal network data, graphical techniques for exploring network data, and software for the analysis of social networks.
Social Support Measurement and Intervention
The information provided on both measurement and intervention will also be valuable to practitioners interested in designing and evaluating prevention and treatment initiatives."--BOOK JACKET.
Communication in the Age of Virtual Reality
This volume addresses virtual reality (VR) -- a tantalizing communication medium whose essence challenges our most deeply held notions of what communication is or can be. The editors have gathered an expert team of engineers, social scientists, and cultural theorists for the first extensive treatment of human communication in this exciting medium. The first part introduces the reader to VR's state-of-the-art as well as future trends. In the next section, leading research scientists discuss how knowledge of communication can be used to build more effective and exciting communication applications of virtual reality. Looking ahead, the authors explore pioneering approaches to VR narratives, int...
Models and Methods in Social Network Analysis
Models and Methods in Social Network Analysis, first published in 2005, presents the most important developments in quantitative models and methods for analyzing social network data that have appeared during the 1990s. Intended as a complement to Wasserman and Faust's Social Network Analysis: Methods and Applications, it is a collection of articles by leading methodologists reviewing advances in their particular areas of network methods. Reviewed are advances in network measurement, network sampling, the analysis of centrality, positional analysis or blockmodelling, the analysis of diffusion through networks, the analysis of affiliation or 'two-mode' networks, the theory of random graphs, dependence graphs, exponential families of random graphs, the analysis of longitudinal network data, graphical techniques for exploring network data, and software for the analysis of social networks.
