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This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and ...
The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
A comprehensive resource, this handbook covers consumer product research, case study, and application. It discusses the unique perspective a human factors approach lends to product design and how this perspective can be critical to success in the market place. Divided into two volumes, the handbook includes introductory and summary chapters on case study design, design methods and process, error and hazards, evaluation methods, focus groups, and more. It discusses white goods, entertainment systems, personnel audio devices, mobile phones, gardening products, computer systems, and leisure goods.
This book constitutes the thoroughly refereed proceedings of the Second International Conference on Information Technology in Bio- and Medical Informatics, ITBAM 2011, held in Toulouse, France, in August/September 2011, in conjunction with DEXA 2011. The 13 long papers and 5 short papers were carefully selected and address the following topics: decision support and data management in biomedicine; medical data mining and information retrieval; workflow management and decision support in medicine; and classification in bioinformatics. The papers show how broad the spectrum of topics in applications of information technology to biomedical engineering and medical informatics is.
SOCCER WORLD 2011/12 contiene i profili di circa 400 formazioni con anagrafica di oltre 16.000 calciatori distribuiti in 30 campionati tra europei, nord-sudamericani ed asiatici aggiornati alla stagione 2011/12. I dati societari di tutti i club presenti, gli organici delle squadre minuziosamente aggiornati, le disposizioni in campo dei giocatori e tutti i principali movimenti di calciomercato, sono il punto di forza della pubblicazione. La completa analisi statistica della stagione internazionale 2010/11 grazie ai tabellini con i marcatori di tutte le partite giocate unita alle classifiche di Prima e Seconda Divisione di ogni campionato, promozioni e retrocessioni, le coppe nazionali, le presenze e le reti di tutti i giocatori e le statistiche delle ultime 10 stagioni per ogni campionato e le coppe internazionali rendono il tutto qualcosa di completo ed unico nel suo genere. Il tutto contribuisce a rendere questo volume forse il più originale per quanto concerne le squadre di calcio.
This textbook addresses themes ranging from the molecular issues of cancer sciences to clinical practice in medical oncology. It clarifies many topics, including molecular oncology, chemotherapy pharmacology and practical issues for clinicians. Systemic treatments in many areas of oncology feature, such as breast cancer, gastrointestinal, thoracic, urological oncology, head and neck tumors, bone tumors, sarcomas and palliative care. An excellent source for young physicians and researchers in the field of oncology, this book furthers understanding of medical oncology practice and facilitates professionals’ treatment of cancer patients. It sets the direction for future research in the field, and will become the readers’ regular working tool.
This book constitutes the proceedings of the 24th International Conference on Intelligent Data Engineering and Automated Learning, IDEAL 2023, held in Évora, Portugal, during November 22–24, 2023. The 45 full papers and 4 short papers presented in this book were carefully reviewed and selected from 77 submissions. IDEAL 2023 is focusing on big data challenges, machine learning, deep learning, data mining, information retrieval and management, bio-/neuro-informatics, bio-inspired models, agents and hybrid intelligent systems, and real-world applications of intelligence techniques and AI. The papers are organized in the following topical sections: main track; special session on federated learning and (pre) aggregation in machine learning; special session on intelligent techniques for real-world applications of renewable energy and green transport; and special session on data selection in machine learning.
Today, education is one of the weakest spheres of the public sector in Brazil. However, those who suggest a return to Getlio Vargas's self-styled "social democracy" are misguided by the magnificent visions, impressive efforts to increase the State's cognitive capacity, and far-reaching social legislation of his era. Reconstructing the Brazilian Nation goes beyond the analysis of national debates and laws and explores the implementation of education policy from the national level to the regional, municipal, and individual school levels in two key states, Rio de Janeiro and Rio Grande do Sul. The book shows that Vargas's reforms were characterized by a technocratic modernization philosophy, a dualist concept of education, political indoctrination, and the aim of cultural and ethnic homogenization. Such a policy left little room for genuine inter-governmental co-operation and had no ear for critical educators and inspectors. Real progress was possible, but it resulted from remarkable gra