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Strategic Innovative Marketing
This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and ...
Digital Communication Management
The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
Cardiovascular Neuroendocrinology
The cardiovascular system and the neuroendocrine system are integrated at multiple levels. This integration is key to normal physiological function. Further, it adapts to accommodate changes related to aging, the organism’s reproductive state, or physiological challenges. This type of adaptability, or plasticity, also can contribute to pathophysiology when these systems are stressed. This volume discusses how neuroendocrine systems influence cardiovascular function in health and disease. The first section provides detailed background information on neuronal and neuroendocrine control of cardiovascular function. This is followed by chapters highlighting the cardiovascular role of neuroendoc...
The Business Year: Portugal 2023
Portugal has turned things around superbly since the 2010s and is today leveraging EU funds and its strong appeal to foreign investors, especially in real estate, to build a more sustainable economy. The inflow of foreign capital shaped the Portuguese economy over 2023. The main benefactors were hospitality, real estate, and education. The US ranked as the number one country by investment volume for the first time. It is in this context that The Business Year began its research for this 150-page publication, meeting dozens of the country’s top business leaders across every major sector of the economy.
Regenerate
"This book is a revolution! It goes way beyond the beliefs that have fueled modern pharmaceutical medicine for decades and gives you all the science you'll ever need to prove that there is another way." - Christiane Northrup, M.D., New York Times bestselling author of Goddesses Never Age Modern medicine and human health are at a critical crossroads, and the truth is that you and not your genes are in the driver's seat. You are the one who gets to make informed decisions on how you use and nourish the evolutionary miracle that is your body. Combining analysis of cutting-edge scientific findings with our deepest ancestral wisdom and health-promoting practices, Sayer Ji, founder of GreenMedInfo...
Handbook of Human Factors and Ergonomics in Consumer Product Design, 2 Volume Set
A comprehensive resource, this handbook covers consumer product research, case study, and application. It discusses the unique perspective a human factors approach lends to product design and how this perspective can be critical to success in the market place. Divided into two volumes, the handbook includes introductory and summary chapters on case study design, design methods and process, error and hazards, evaluation methods, focus groups, and more. It discusses white goods, entertainment systems, personnel audio devices, mobile phones, gardening products, computer systems, and leisure goods.
Terpenes for Well-Being
Start Your Self-Care Journey with Cannabis Cocktails, Cooking, and Creams "Whether you are new to handling or consuming cannabis, have an interest in aromatherapy, or want to expand your culinary repertoire to include the basics of natural plant terpenes, you'll enjoy this book!” ―Jacqui Pressinger, director of the American Culinary Federation #1 New Release in Pharmaceutical Drug Guides, Health, and Mind & Body Reference International wine scholar and seasoned cannabis professional, Andrew Freedman, brings a fun, step-by-step guide to using terpenes for both physical and emotional self-care, including relaxation, stress management, and natural medicine anxiety relief. Herbal remedies to...
SOCCER WORLD 2012/2013
Soccer World è l'unico annuario statistico sul calcio internazionale prodotto interamente in Italia. Forte di una quantità innumerevole di statistiche il volume permette di conoscere informazioni spesso non comuni ad altre pubblicazioni del settore come per esempio i dati societari di tutti i club presenti, gli organici minuziosamente aggiornati di oltre 500 squadre e l'analisi tattica di ognuna di esse con le disposizioni in campo dei giocatori. Inoltre l'elenco dei più importanti movimenti del calciomercato estivo uniti ad un resoconto dettagliato della stagione precedente con il palmarès di ogni squadra rendono ogni edizione una piccola pietra miliare nel suo genere. Utile sia per l'esperto del settore che per il semplice appassionato. Imperdibile!
