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E a vida continua
O livro é uma iniciativa da Regional 1 (R1) da Associação Brasileira de Ensino de Biologia. A obra reúne 54 trabalhos apresentados durante o V Encontro Regional de Ensino de Biologia da R1 (MT, MS e SP). Os textos refletem uma diversidade de abordagens e um constante fortalecimento do Ensino de Ciências e Biologia em nosso país.
Basic Marketing
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Marketing Theory
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Swim, Bike, Run
Swim, Bike, Run is the ultimate triathlon book, from Olympic heroes the Brownlee brothers The Olympic Triathlon, Hyde Park, London August 7th 2012 'We jogged to our positions on the pontoon: two brothers, side by side, the world and everyone we ever cared about looking on. Eighteen years of training, culminating in this single race. Noise from the crowd impossible to imagine. Hearts thumping. Swim-hats pulled tight, goggles lowered. Into a crouch, poised for the hooter. Three. Two. One...' This is the story of how two skinny lads from west Yorkshire became the best triathletes in the world. Meet the Brownlees: Olympic Champion Alistair, World Champion Jonny. Brothers, training partners, riva...
Unsafe at Any Speed
Account of how and why cars kill, and why the automobile manufacturers have failed to make cars safe.
E a vida continua
O livro é uma iniciativa da Regional 1 (R1) da Associação Brasileira de Ensino de Biologia. A obra reúne 54 trabalhos apresentados durante o V Encontro Regional de Ensino de Biologia da R1 (MT, MS e SP). Os textos refletem uma diversidade de abordagens e um constante fortalecimento do Ensino de Ciências e Biologia em nosso país.
