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TikTok as Entertainment or Misleading App?
Essay from the year 2021 in the subject Communications - Mass Media, grade: 3.0, University of California, San Diego, course: Media Studies, language: English, abstract: This essay critically analyzes the popular video-sharing app TikTok and questions whether it should be perceived primarily as an entertainment platform or as a source of misleading content. The author reflects on how TikTok's algorithmically customized feed and divination videos promoted addictive viewing habits and dubious life advice in a friend. However, the app also spreads joy through funny videos. The essay concludes that while TikTok has merit as an entertainment app, users should be cautious of videos that try to deceptively influence major life decisions. Overall, the essay urges readers to approach TikTok with nuance, enjoying its amusing content while maintaining skepticism about guidance from its most exploitative corners.
HowExpert Guide to Entertainment
If you’re passionate about movies, music, and pop culture, HowExpert Guide to Entertainment: The Ultimate Handbook for Exploring Movies, Music, and Pop Culture Trends is your all-in-one companion. This comprehensive guide dives deep into film, TV, music, social media, video games, and beyond. Whether you’re a casual fan, a pop culture enthusiast, or someone dreaming of an entertainment career, this book offers a vibrant journey through the dynamic entertainment world. From classic cinema to the latest streaming trends, digital music evolution to social media sensations, this guide covers every corner of entertainment. Inside, you will discover: - Chapter 1: Introduction to Entertainment ...
Wanghong as Social Media Entertainment in China
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.
Entertainment Media and Communication
Although not considered a formal area of study, scholarship on the uses, content, and effects of entertaining media has been central to communication studies and related fields for more than a century. The serious study of entertainment seems paradoxical, as we presume entertainment to be the “lighter side” of our daily lives. Yet as revealed in this volume, entertainment media serve as cultural artifacts that shape our understandings of various peoples and publics in ways that invite deeper, immersive, and increasingly interactive engagement. On this backdrop, Entertainment Media and Communication serves as a reference guide for canonical and foundational research into media entertainme...
Handbook of Research on Perspectives on Society and Technology Addiction
Internet-based technologies prevail in most of the world. Along with the positive features of digital technologies that permeate our lives in almost every area, including lifestyles and daily practices, the traces of negative aspects have also become evident. Digital addiction is among the most important of these aspects. It is obvious that communication, which has been maintained in various forms since the beginning of humanity, has been shaped by the period in which it is lived. The technology-based transformation has transformed communication, which has been adopted to the "internet" in the world, into a completely different form. Communication, which has become sustainable at any time an...
Douyin, TikTok and China’s Online Screen Industry
TikTok has drawn attention from all over the world. Even if you have never used it before, you would still be familiar with its name. Many people have assumed that it is a US-generated platform, and normally awed at its real origin – a Chinese born and operated platform, a sister or parallel platform of Douyin. Because of the short-video platform–TikTok, and also its dispute with the US government, people have started to paying attention to what is really happening and changing in China. Two questions that hang over everyone’s mind seem to be: why China? And why TikTok? This book attempted to answer the question of why short-video platforms such as TikTok—the most popular ‘made in ...
TikTok as a Marketing Channel for Influencer Marketing
Social media has experienced a steady increase in importance during the past years. This is especially true for the Chinese app TikTok, which is currently one of the fastest-growing social media platforms worldwide. At the same time brands are continuously employing influencers as a marketing tool. But what exactly is the role of the TikTok as a channel for influencer marketing? This book compares influencer marketing on TikTok with the already known social media channels Instagram and YouTube, and gives practical advice for businesses on how to effectively use TikTok. Chantal Van Houtte is a graduate from CBS International Business School, working as a Product Manager in the E-Commerce industry.
TikTok Broadway
TikTok Broadway: Musical Theatre Fandom in the Digital Age explores how TikTok has revolutionized musical theatre fandom and democratized musical theatre fan cultures and spaces. The book argues that TikTok has created a new canon of musical theatre thanks to the way virality works on the app, expanding musical theatre into a purely digital realm that spills into other, non-digital aspects of U.S. popular culture.
Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
This is an open access book. The 1st International Conference On Research in Communication and Media (ICORCOM)is an international conference organized by Institute of Research and Community Services (LPPM), University of Muhammadiyah Jakarta, to discuss the most recent scientific studies in the field of communication and media in Indonesia and around the world. The theme raised in ICORCOM is Today's Global Transformation in Communication and Media Studies. It is known that the science of communication and media is very dynamic and always develops according to the times and existing technology. So it is hoped that through this ICORCOM it can contribute to updating information and studies rela...
