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Neukundenakquisition
Basierend auf einer umfangreichen Befragung von Führungskräften aus Marketing und Vertrieb identifiziert Tim Siu-Lung Fargel die zentralen Erfolgsfaktoren der Neukundenakquisition und entwickelt ein integratives Managementmodell.
Marketingmanagement
Christian Homburg bietet Marketing-Studierenden und Praktikern einen umfassenden Überblick der Fragestellungen und Inhalte in Marketing und Vertrieb. Zum tiefergehenden Verständnis dieser Inhalte trägt die ausgeprägte theoretische Fundierung des Buches bei. Eine kritische quantitative Orientierung fördert das strukturierte und präzise Durchdenken der aufgezeigten Fragestellungen, wobei auch die Grenzen der Unterstützung von Marketingentscheidungen durch quantitative Modelle aufgezeigt werden. Neben den neuesten Erkenntnissen der Marketingforschung werden insbesondere die umsetzungsbezogenen Aspekte des Marketing dargestellt. Neu in der 6. Auflage In der 6. Auflage wurden alle Kapitel ...
Wirkungen zeitlicher Verlängerungen von Verkaufsförderungen
Basierend auf sozialpsychologischen Theorien leitet Andrea Bruns Hypothesen zu Konsequenzen temporärer Verlängerungen von Verkaufsoptionen – definiert als zeitlich begrenzte Preisreduktionen oder Produktzugaben – auf Kunden ab. Käufer werden dabei differenziert in potenzielle Kunden sowie Bestandskunden und getrennt voneinander analysiert. Die aufgestellten Hypothesen werden durch zwei experimentelle Studien untersucht. Die Ergebnisse der Studien zeigen die zugrunde liegenden psychologischen Effekte, die bei potenziellen Kunden und Bestandskunden ausgelöst werden. Zukünftige Verhaltensabsichten werden dadurch positiv und negativ beeinflusst. Aus den Ergebnissen werden Implikationen für die Marketingforschung und das Management abgeleitet.
Aging Well
This open access book outlines the challenges of supporting the health and wellbeing of older adults around the world and offers examples of solutions designed by stakeholders, healthcare providers, and public, private and nonprofit organizations in the United States. The solutions presented address challenges including: providing person-centered long-term care, making palliative care accessible in all healthcare settings and the home, enabling aging-in-place, financing long-term care, improving care coordination and access to care, delivering hospital-level and emergency care in the home and retirement community settings, merging health and social care, supporting people living with dementia and their caregivers, creating communities and employment opportunities that are accessible and welcoming to those of all ages and abilities, and combating the stigma of aging. The innovative programs of support and care in Aging Well serve as models of excellence that, when put into action, move health spending toward a sustainable path and greatly contribute to the well-being of older adults.
Cognitive Architecture
In this expanded second edition of Cognitive Architecture, the authors review new findings in psychology and neuroscience to help architects and planners better understand their clients as the sophisticated mammals they are, arriving in the world with built-in responses to the environment. Discussing key biometric tools to help designers ‘see’ subliminal human behaviors and suggesting new ways to analyze designs before they are built, this new edition brings readers up-to-date on scientific tools relevant for assessing architecture and the human experience of the built environment. The new edition includes: Over 100 full color photographs and drawings to illustrate key concepts. A new chapter on using biometrics to understand the human experience of place. A conclusion describing how the book’s propositions reframe the history of modern architecture. A compelling read for students, professionals, and the general public, Cognitive Architecture takes an inside-out approach to design, arguing that the more we understand human behavior, the better we can design and plan for it.
Handbook of Medical Psychiatry
This volume examines attempts to identify genetic risk factors and environmental components contributing to the development of psychiatric disorders. It explores the symptoms, courses, outcomes, treatment responses and aetiologies of a range of psychiatric illnesses to improve disease classification schemes.
Changing the Course of Autism
In Changing the Course of Autism, Dr. Bryan Jepson and Jane Johnson reveal the biological and neurological conditions behind autism spectrum disorders. Foreword by Katie Wright, daughter of the founders of Autism Speaks Rather than simply masking symptoms with drugs like Ritalin and Prozac, Dr. Bryan Jepson and Jane Johnson explain that autism can be treated by reducing the neurological inflammation that is part of the disease process. The authors have seen autistic behaviors improve dramatically or disappear completely with appropriate medical treatment. The book reviews the medical literature regarding the biological nature of the disease, including the potential connection between vaccine...
Faculty Identities and the Challenge of Diversity
This book focuses on understanding the experiences of faculty members of various races/ethnicities and genders and their classroom encounters with students in the United States. It illustrates some of the dynamics for faculty members facing the challenges and opportunities the diversity presents.
Exposure Assessment in Environmental Epidemiology
This completely updated edition of Exposure Assessment in Environmental Epidemiology offers a practical introduction to exposure assessment methodologies in environmental epidemiologic studies. In addition to methods for traditional methods -- questionnaires, biomonitoring -- this new edition is expanded to include geographic information systems, modeling, personal sensoring, remote sensing, and OMICs technologies. In addition, each of these methods is contextualized within a recent epidemiology study, maximizing illustration for students and those new to these to these techniques. With clear writing and extensive illustration, this book will be useful to anyone interested in exposure assessment, regardless of background.
The Chef's Companion
Any food professional or aspiring chef will quickly build confidence in the use of culinary terms with this indispensable guide to the correct spelling, pronunciation, definition, usage, and origin of over 4,500 terms. The updated Second Edition of The Chefs Companion succinctly covers all the latest terms relating to cooking techniques, food preparations, herbs and spices, varieties and cuts of food, wine terminology, and equipment for the professional kitchen, as well as notable figures in the history of food and gastronomy.
