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Brands That Rock
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-sel...
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Dude, I Can Help You! 18 Mistakes Artists Make And How To Fix Them
After two decades of experience in the music industry, King realized that although music and business change, the one constant is the mistakes artists continue to make in their approach to success. In “Dude, I Can Help You! 18 Mistakes Artists Make And How To Fix Them”, King imparts knowledge to artists, musicians, and music business professionals on how to solve many of the problems that are stifling the growth of their music careers. The book discusses a multitude of topics ranging from accurately assessing your talent, to finding the right artist manager, to promoting yourself despite your location, and much more… Stop beating your head against a brick wall and start taking your music career seriously! If you don’t know the mistakes artists have made before you, then you are destined to repeat history. Music Business is a game that must be played correctly! This book will show you how to solve many of the problems that are stifling the growth and development of your music career
German and European Poetics After the Holocaust
New essays on poetical and theoretical responses to the Holocaust's rupture of German and European civilization. Crisis presents chances for change and creativity: Adorno's famous dictum that writing poetry after Auschwitz would be barbaric has haunted discourse on poetics, but has also given rise to poetic and theoretical acts of resistance. The essays in this volume discuss postwar poetics in terms of new poetological directions and territory rather than merely destruction of traditions. Embedded in the discourse triggered by Adorno, the volume's foci include the work of Paul Celan, Gottfried Benn, and Ingeborg Bachmann. Other German writers discussed are Ilse Aichinger, Rose Ausländer, C...
Buy It Now
Explores the communities and social norms on eBay, discussing gender, race, and sexuality and how stereotypes about them are reinforced by the online auction site.
Rock Brands
Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively 'brand' themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are ...
Will I Live Tomorrow?
When Sonia Nassery Cole set out to film The Black Tulip in her homeland of Afghanistan, she knew the odds were against her; she was told time and time again that filming inside a war zone would be impossible. What she didn't anticipate was how intent the Taliban and its sympathizers were on halting the film's production—the crew encountered extortion, government corruption, kidnapping attempts, and death threats, even with around-the-clock security. Her cinematographer fled after two days, and many others followed. After 9/11, Cole wrote The Black Tulip, based on a true story of a real Afghan family. The plot was simple: After 2001, when the Taliban was routed, an Afghan family opened The ...
Rock Your Business
Would you like your business... ...to burst into public awareness like Lady Gaga? ...to have the long-lived success of Mick Jagger? ...to demonstrate the creativity of The Beatles? We don't normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know—about marketing, partnerships, the power of bartering, and overcoming obstacles—isn't taught in any business school. David Fishof has lived at the center of the music business for more than 25 years. From his early successes in reuniting The Monkees and convincing Ringo...
Religion in Times of Crisis
Religion is alive and well all over the world, especially in times of personal, political, and social crisis. Even in Europe, long regarded the most “secular” continent, religion has taken centre stage in how people respond to the crises associated with modernity, or how they interact with the nation-state. In this book, scholars working in and on Europe offer fresh perspectives on how religion provides answers to existential crisis, how crisis increases the salience of religious identities and cultural polarization, and how religion is contributing to changes in the modern world in Europe and beyond. Cases from Poland to Pakistan and from Ireland to Zimbabwe, among others, demonstrate the complexity and ambivalence of religion’s role in the contemporary world. Contributors are Mariecke van den Berg, David J. Bos, Marco Derks, Marco Derks, R. Ruard Ganzevoort, Miloš Jovanović, Vladimir Kmec, Marta Kołodziejska, Anne-Marie Korte, Anne-Sophie Lamine, Christophe Monnot, Alexandre Piettre, Ali Qadir, Srdjan Sremac, Joram Tarusaria, Martina Topić, and Tom Wagner.
Make Your Business Survive and Thrive!
If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
