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Communicating Success Public Relations with an Italian Flair
Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the right image. As a result, recognition of the importance of communications is steadily growing, and interest in working in the PR field is on the rise. But those who want to enter the profession can't forget that making a name for oneself takes skill, diplomacy, creativity, and well-focused training. In this lively guide, Tiziana Rocca, an undisputed public-relations leader, shares her approach and her vision for the profession. Rocca begins with a series of reflections on the nature and ...
Communicating Success
Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the right image. As a result, recognition of the importance of communications is steadily growing, and interest in working in the PR field is on the rise. But those who want to enter the profession can't forget that making a name for oneself takes skill, diplomacy, creativity, and well-focused training. In this lively guide, Tiziana Rocca, an undisputed public-relations leader, shares her approach and her vision for the profession. Rocca begins with a series of reflections on the nature and ...
Supermom
Today more than ever, having children means coming to grips with constantly rising expenses and with the fact that Mom almost always needs to work outside the home. That, in turn, means that Mom has to deploy her forces along a hundred different fronts. This book is a guide - based on Tiziana Rocca's experiences as a wife, mother, and director of a highly successful public-relations firm. "Like all mothers," Rocca writes, "my days are spent performing somersaults as I divide my time and energy between family and work. I've always got a million things to do, and each day is an obstacle course." Notwithstanding these difficulties, Rocca believes that Mom (with a capital M!) is the cornerstone of the entire family structure, essential to children's emotional and cognitive development. She writes with compassion, humor, and conviction about the unique strength of women and mothers: the power to "never give up and never give in."
Panorama
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L'espresso
Politica, cultura, economia.
Alta portineria
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Cartoons on the Bay
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