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Managing Public Relations
Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.
Evaluating Public Relations
Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
Darling
Find the girl. Save your own life. It's going to be a long night... With all of New York City searching for an 8-year-old girl, down-and-out drug addict, Francis Darling, accidentally stumbles onto the machinations behind her kidnapping and the ensuing drug war. Can he stay straight long enough to find her? Follow Francis into every bad neighborhood your mother warned you about. Veins full of dope. Will like bulletproof glass. And a haunted revolver named Delilah. WORD OF WARNING: this story is lousy with drugs, violence, and heartbreak - there's no way around it, I'm afraid.
Freemason's Monthly
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Mass Media
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
The Public Relations Handbook
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
The Public Relations Practitioner's Playbook
"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the autho...
The Public Relations Strategic Toolkit
The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected. Split into four parts covering the public relations profession, campaign planning, corporate communication and stakeholder engagement, this textbook covers everything involved in the critical practice of public relations in an accessible manner. Features include: definitions of key terms contemporary case studies insight from practitioners handy checklists practical activities and assignments Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical and practical skills you need to introduce you to a career in public relations.
Engaging with Contemporary Culture
Theology and the churches are often considered to be at the margins of contemporary culture, frequently struggling for identity and attention. In this important new book Martyn Percy argues that a rich form of practical theological engagement is needed if the churches are to comprehend their situation in the modern world, thereby enabling them to engage more confidently with society. Drawing on a range of perspectives in the religion-culture debate, and from case studies in the USA and Europe, the book explores the myriad of ways in which culture is now shaping contemporary Christianity, and how vital an appreciation of this dynamic is for the self-understanding of churches and theology. This book explores the crucial and continuing contribution that theology can make to public life, in an era that is often perceived to be dominated by consumerism and secularity. It will especially appeal to scholars of contemporary religion, practical theologians, and all those who are engaged in ministerial formation.
