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Do you want to kick your marketing into high gear for more profits? Want to feel great about your business? Uncover your Hidden Strengths and learn to market with ease and effectiveness. Overcome procrastination. Fascinate the public and transform them into loyal customers. This classic book, now in its second edition, motivates you to take action and teaches you how to create compelling marketing campaigns. Co-author Linda L. Chappo shares the techniques that allowed her to become so successful that she sold her business and traveled the world. Co-author Tom Marcoux, dubbed "the Personal Branding Instructor" by the San Francisco Examiner, addressed MBA students at Stanford University and si...
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What do you want? A new job? More money? Better relationships? Imagine you have hidden charisma that could help you easily get cooperation from people in business and personal situations. What makes this book different is: it's about making the good things inside you come out. Instead, other books focus on the outside--artificially changing clothing, body language, etc. Here Marcoux reveals how you can tap into your natural gifts and tendencies to radiate Three Types of Charisma. Discover how to influence people with your words. In many cases charisma consists of learnable skills. Movie star good looks may remain outside what is possible, but creating an impact with how we listen, how we spe...
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Finding the Fork in the Road is an invaluable guidebook for the millions of smart and talented business people that co-own companies. Learn the secrets of successful business partnerships beyond just profitability. Linda Finkle addresses the "people side" of partnerships and shares the ground rules for navigating one of life's most intense, collaborative and interdependent relationships. By exploring shared visions, establishing compatibility, fostering trust and measuring progress, partners are well on their way to building sustainable thriving relationships. Complete with checklists, assessments and other critical tools to assess the personality traits and preferred work styles of each individual, and to better understand your partner, Finding the Fork is a must read for anyone thinking of forming a partnership or struggling in an existing one.
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a ...
Directing movies promises vast rewards--but not for free. Traps and pitfalls await even the most talented, most skilled and hard-working director. "Darkest Secrets of Film Directing" by Tom Marcoux offers priceless knowledge. Knowledge of those traps lying ahead. More, he describes effective countermeasures with which to handle each one. Problems on set come in many forms. Directors need to spot them in advance and fix them as each arises. When the crew turns on you, a name actor goes through a breakdown mid-shoot, or the producer starts squeezing your budget--knowing all these and the rest of the 21 Darkest Secrets can happen is half the battle. The other half is what countermeasures to use...
There was no Reichstag fire. No storming of the Bastille. No mutiny on the Aurora. Instead, the mediocre have seized power without firing a single shot. They rose to power on the tide of an economy where workers produce assembly-line meals without knowing how to cook at home, give customers instructions over the phone that they themselves don’t understand, or sell books and newspapers that they never read. Canadian intellectual juggernaut Alain Deneault has taken on all kinds of evildoers: mining companies, tax-dodgers, and corporate criminals. Now he takes on the most menacing threat of all: the mediocre.
Want more success, love and happiness? Would you like the Law of Attraction to clear your path and bring what you want into your life? The truth is: Many of us have Subconscious Blocks to the real power of the Law of Attraction. For many people, the old recipe: "Ask, Believe, Receive" has only led to disappointment. Finally, something better! This book helps you Clear the Blocks. Even better, this book shares, for the first time, the hidden secrets of the Amplified Power of the Combination of the Law of Attraction, Law of Creation and Law of Being. Step into your bright future! Discover how the Law of Attraction combines with courage, confidence and strength. Overcome self-doubt, fear and di...
The greatest wisdom comes from the smallest creatures There is so much we can learn from birds. Through twenty-two little lessons of wisdom inspired by how birds live, this charming french book will help you spread your wings and soar. We often need the help from those smaller than us. Having spent a lifetime watching birds, Philippe and Élise – a French ornithologist and a philosopher – draw out the secret lessons that birds can teach us about how to live, and the wisdom of the natural world. Along the way you’ll discover why the robin is braver than the eagle, what the arctic tern can teach us about the joy of travel, and whether the head or the heart is the best route to love (as shown by the mallard and the penguin). By the end you will feel more in touch with the rhythms of nature and have a fresh perspective on how to live the fullest life you can.