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The Old and New... A Narrative on the History of the Society for Experimental Mechanics
The field of Experimental Mechanics has evolved substantially over the past 100 years. In the early years, the field was primarily comprised of applied physicists, civil engineers, railroad engineers, and mechanical engineers. The field defined itself by those who invented, developed, and refined experimental tools and techniques, based on the latest technologies available, to better understand the fundamental mechanics of materials and structures used to design many aspects of our everyday life. What the early experimental mechanician measured, observed, and evaluated were things like stress, strain, fracture, and fatigue, to name a few, which remain fundamental to the field today. This boo...
The Breakthrough Company
In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate - from small startup to industry paragon. Encouraged by experts such as business legend Peter Drucker and Good to Great author Jim Collins to identify the drivers that enable a company to push past the entrepreneurial phase, McFarland spent five years building and analyzing the world's largest growth-company performance database and interviewing more than 1,500 growth-company executives on four continents. His goal was simple: to identify the secrets of breakthrough. This book is the result. Winnowing a study pool of more than 7,000 companies down to nine that have made the transition to major-player status, McFarland highlights real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle.
The Changing MO of the CMO
MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. It illustrates how PR can provide: ¢ authentic...
The Culture Cycle
The contribution of culture to organizational performance is substantial and quantifiable. In The Culture Cycle, renowned thought leader James Heskett demonstrates how an effective culture can account for 20-30% of the differential in performance compared with "culturally unremarkable" competitors. Drawing on decades of field research and dozens of case studies, Heskett introduces a powerful conceptual framework for managing culture, and shows it at work in a real-world setting. Heskett's "culture cycle" identifies cause-and-effect relationships that are crucial to shaping effective cultures, and demonstrates how to calculate culture's economic value through "Four Rs": referrals, retention, ...
Topics in Model Validation and Uncertainty Quantification, Volume 5
Topics in Model Validation and Uncertainty Quantification, Volume : Proceedings of the 31st IMAC, A Conference and Exposition on Structural Dynamics, 2013, the fifth volume of seven from the Conference, brings together contributions to this important area of research and engineering. The collection presents early findings and case studies on fundamental and applied aspects of Structural Dynamics, including papers on: Uncertainty Quantification & Propagation in Structural Dynamics Robustness to Lack of Knowledge in Design Model Validation
The 30 Day MBA in Marketing
The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.
Composite Materials and Joining Technologies for Composites, Volume 7
Composite Materials and the First International Symposium on Joining Technologies for Composites, Volume 7: Proceedings of the 2012 Annual Conference on Experimental and Applied Mechanics represents one of seven volumes of technical papers presented at the Society for Experimental Mechanics SEM 12th International Congress & Exposition on Experimental and Applied Mechanics, held at Costa Mesa, California, June 11-14, 2012. The full set of proceedings also includes volumes on Dynamic Behavior of Materials, Challenges in Mechanics of Time -Dependent Materials and Processes in Conventional and Multifunctional Materials, Imaging Methods for Novel Materials and Challenging Applications, Experimental and Applied Mechanics, Mechanics of Biological Systems and Materials and, MEMS and Nanotechnology.
Advancement of Optical Methods in Experimental Mechanics, Volume 3
Advancement of Optical Methods in Experimental Mechanics: Proceedings of the 2013 Annual Conference on Experimental and Applied Mechanics, the third volume of eight from the Conference, brings together contributions to this important area of research and engineering. The collection presents early findings and case studies on a wide range of optical methods ranging from traditional photoelasticity and interferometry to more recent DIC and DVC techniques, and includes papers in the following general technical research areas: Optical metrology and displacement measurements at different scales Digital holography and experimental mechanics Optical measurement systems using polarized light Surface topology Digital image correlation Optical methods for MEMS and NEMS Three-dimensional imaging and volumetric correlation Imaging methods for thermomechanics applications 3D volumetric flow measurement Applied photoelasticity Optical residual stress measurement techniques Advances in imaging technologies
Dynamics of Civil Structures, Volume 4
This fourth volume of eight from the IMAC - XXXII Conference, brings together contributions to this important area of research and engineering. The collection presents early findings and case studies on fundamental and applied aspects of Structural Dynamics, including papers on: Linear Systems Substructure Modelling Adaptive Structures Experimental Techniques Analytical Methods Damage Detection Damping of Materials & Members Modal Parameter Identification Modal Testing Methods System Identification Active Control Modal Parameter Estimation Processing Modal Data
Advanced Control of Grid-Integrated Renewable Energy Power Plants
Presents the principles, derivations, and equations of renewable energy power plants, including MATLAB code Advanced Control of Grid-Integrated Renewable Energy Power Plants presents a comprehensive introduction to the power system dynamics and stability of renewable energy power plants (RPPs), such as wind turbines, wind power plants, and photovoltaic systems. The author—a noted expert on the topic—takes a rigorous approach to the analysis and modelling of RPPs, such as turbine rotors, PV cells, electronic converters, transformers, and aggregated grid models. This approach allows for the validation of requirements for sustainable power systems based on formal methods. The text deals wit...
