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Jet
The weekly source of African American political and entertainment news.
The Unwritten Rules of Copywriting
Dominic Gettins spent many years writing copy and training others to do so. In this handbook he demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce. Although the examples come mostly from the advertising industry, the techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of eight essential rules.
Landscaping and Horticulture
Tells the stories of people who work in the landscaping and horticulture industries.
The Failure of Risk Management
An essential guide to the calibrated risk analysis approach The Failure of Risk Management takes a close look at misused and misapplied basic analysis methods and shows how some of the most popular "risk management" methods are no better than astrology! Using examples from the 2008 credit crisis, natural disasters, outsourcing to China, engineering disasters, and more, Hubbard reveals critical flaws in risk management methods–and shows how all of these problems can be fixed. The solutions involve combinations of scientifically proven and frequently used methods from nuclear power, exploratory oil, and other areas of business and government. Finally, Hubbard explains how new forms of collab...
Baby You're a Rich Man
The Beatles, the most popular, influential, and important band of all time, have been the subject of countless books of biography, photography, analysis, history, and conjecture. But this long and winding road has produced nothing like Baby You're a Rich Man, the first book devoted to the cascade of legal actions engulfing the band, from the earliest days of the loveable mop-heads to their present prickly twilight of cultural sainthood. Part Beatles history, part legal thriller, Baby You're a Rich Man begins in the era when manager Brian Epstein opened the Pandora's box of rock 'n' roll merchandising, making a hash of the band's licensing and inviting multiple lawsuits in the United States a...
Mrs Orwell
‘So what you want, in a nutshell, George, is a mistress, housekeeper, nurse, literary executor and mother for Richard?’ Based on actual events, Mrs Orwell is the story of the marriage and literary partnership of George Orwell and Sonia Brownell.
The Man in the Street
The Man in the Street is a powerful novel exploring the impacts of fascism and the enduring failings of the political class. Inspired by Martin Howe's recently uncovered family secret, the book parallels tumultuous historical events with contemporary insecurity and populist politics.
First Dead Body
In the late 1960s and early 70s it was perhaps a 'rite of passage' for a young or cub reporter who'd shown some talent to be taken on a 'big story' by the chief crime reporter. The junior's adrenaline, enthusiasm and excitement could be channelled into seeing how major news items are researched and written and, most importantly, how difficult interviews are carried out. For Simon Jardine the sight of his first dead body is the catalyst for a mentoring relationship with the hardened, hard-drinking, hard-grilling crime hack Dave Green, alongside their mutual friend, DJ and part-time private investigator, Tom Freeman. Dave Green knows the identity of the body in East Street, Derby; it's the son...
Another Gospel
Ruth A. Tucker's book is a comprehensive survey of all the major alternative religions in the United States, including the new groups since the 1960s.
Conversations with Steve Martin
Conversations with Steve Martin presents a collection of interviews and profiles that focus on Martin as a writer, artist, and original thinker over the course of more than four decades in show business. While those less familiar with his full body of work may think of Martin as primarily the "wild and crazy guy" with an arrow through his head, this book makes the case that he is in fact one of our nation's most accomplished and varied artists. It shows the full range of Martin's creative work, tracing the source of his comic imagination from his early standup days, starting in the mid to late 1960s through the films he has written and starred in, and emphasizing his more recent creative out...
