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Smarter Pricing
The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricinghelps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business. At no time has effective pricing been more significant. Buyers are getting stronger, markets more transparent, and manufacturers in new powerhouses such as China, are becoming more and more competitive. Recent McKinsey survey of 2500 companies calculated that a 1% increase in price improves operating profit by 11.1%. Smarter Pricing is a good, hands-on book on pricing for practising managers, providing a developed mix of techniques through international examples from a range of sectors that bring pricing theory into a real-world context. Smarter Pricing joins the developing suite of FTPH books offering executives focused and practical advice on decisive business challenges. Smarter Pricingis a fast and focused companion to practical price management, for executives and marketers in every sector.
The Finishing Touch
Concise, realistic and very readable, this book is packed with insightful thinking for service excellence" Alan Parker Chief Executive Officer Whitbread Group "'Brilliantly simple premise - that a winning service approach lies in a 'rising upward trajectory' culminating in a brilliant finish - dissected into eight very practical steps that anyone can use. As the owner of a service brand myself, I'll be starting on Monday.'" Adam Morgan, Founder, eatbigfish "'""Rich with practical, real life solutions'."" " Dean Finch Group Chief Executive National Express "'A thought provoking practical "drama" for anyone who is passionate about excelling at customer service and driving business performance....
Customers that Count
"A wonderfully fresh look at CRM. Customers that Count starts with the theses that the nature of human relationship provides a model for creating business loyalty, then reviews important rules of friendship that will help you to build customer relationships. Filled with lots of valuable case histories, this is an idea-a-minute read." Frederick Newell, author of The New Rules of Marketing Securing repeat business from good customers through long-term loyal relationships is the key to generating profit. However, there are two key elements to this that most people ignore or misunderstand. First, the notion of "good customers". That means you have to concentrate on customers that count; the ones...
The Power of Relationship Marketing
This new series of books provides managers with the latest management thinking in a practical and accessible style. The books meet the needs of thousands of managers who need to learn continually for their individual development. The combined strengths of Ashridge and Financial Times/Pitman Publishing will ensure a series of consistent quality and topicality for a rapidly evolving competitive environment. Ashridge is one of Europe's leading centres for management and organisational development, offering a comprehensive portfolio of services which embraces development, consultancy and research. Its mission for the 1990s is to develop forward-looking managers and organisations capable of outstanding performance in a rapidly changing global environment.
Influencing
The ability to influence and communicate effectively with both colleagues and external partners is a crucial skill. This book is about the ability to influence people. Built around the authors' useful model, it will help you review and reflect upon how you perform as an influencer; and discuss and review skills, styles, approaches and techniques.
The Marketing Book
Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.
The Leader's Guide to Influence
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. A Leader’s Guide to Influence will show you how to step up your people skills and improve working relationships so you can get th...
Islands Magazine
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Living Service ePub
Quality service is crucial in today’s business world and Living Service shows you how to deliver your service efficiently and at a competitive price, by adapting and evolving to your customer needs. Living Service provides an insight into the success of Fujitsu, where this new approach is already delivering extraordinary benefits, including: 30% faster deployment of services; 30% greater reliability in service provision; 15% saving on costs. It provides the new competitive weapon, which is set to do for service industries what Toyota’s lean production did for manufacturing industries. Organised into three parts: Mind, Body and Soul, it offers an easy-to-read format and each section is a stepping stone on the way to achieving Living Service. This book tells the great untold story of how they did it, and how you can do the same.
The Director
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