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Marketing in Travel and Tourism
  • Language: en
  • Pages: 502

Marketing in Travel and Tourism

  • Type: Book
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  • Published: 2009
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  • Publisher: Routledge

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritt...

BTEC national travel & tourism
  • Language: en
  • Pages: 304

BTEC national travel & tourism

  • Type: Book
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  • Published: 2005
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  • Publisher: Heinemann

Experience shows that drought shocks not only affect the agricultural sector but also trigger slowdowns in national growth, especially in poorly diversified transition economies.This book addresses drought mitigation measures that need to be incorporated into the design and implementation of economic reform and development programs.

Travel & Tourism
  • Language: en
  • Pages: 330

Travel & Tourism

  • Type: Book
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  • Published: 2005
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  • Publisher: Heinemann

This full colour student book gives candidates a further five units to complete the Double Award. It is exactly matched to the specifications of OCR.

Travel and Tourism
  • Language: en
  • Pages: 242

Travel and Tourism

  • Type: Book
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  • Published: 2001
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  • Publisher: Heinemann

AVCE travel and tourism advanced: student book.

Operations Management in the Travel Industry
  • Language: en

Operations Management in the Travel Industry

  • Type: Book
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  • Published: Unknown
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  • Publisher: CABI

None

The Travel Book
  • Language: en
  • Pages: 888

The Travel Book

  • Type: Book
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  • Published: 2013
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  • Publisher: Unknown

Small format, revised and updated edition ; User friendly A-Z coverage and double page spreads of every country : Includes cultural insights, key facts and maps ; Our bestselling pictorial ever.

The Cambridge Companion to Travel Writing
  • Language: en
  • Pages: 343

The Cambridge Companion to Travel Writing

Traces the history of travel writing from the sixteenth century to the present, looks at areas around the world historically conducive to writing, and examines travel writing in conjunction with gender, ethnography, and theory.

Travelers & Travel Liars
  • Language: en

Travelers & Travel Liars

None

Defining Travel
  • Language: en
  • Pages: 297

Defining Travel

An anthology of diverse narratives that theorize on the reasons people travel