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Rollercoaster
Rollercoaster is a fast-paced and compelling business narrative that chronicles one of the most dramatic periods in business history. It is the story of Chris Gent and Vodafone. Loved by the City as a brilliant dealmaker, Gent himself is often described by those who know him as affable and self-effacing. Yet he has somehow fostered a deeply engrained culture of ruthless ambition in those who run Vodafone in his name. But as the telecommunications sector has imploded, Vodafone has been swept along by bad news amongst accusations of poor acquisitions, over-investment and "fat cat" payouts for Gent himself. Trevor Merriden charts the dramatic rise of Gent and Vodafone and assesses the underlying forces driving the man and the company. He examines the turbulent recent history, of Gent's resignation, and asks searching questions about the future of the company.
Capturing Sound
There is more to sound recording than just recording sound. Far from being simply a tool for the preservation of music, the technology is a catalyst. In this award-winning text, Mark Katz provides a wide-ranging, deeply informative, consistently entertaining history of recording's profound impact on the musical life of the past century, from Edison to the Internet. Fully revised and updated, this new edition adds coverage of mashups and Auto-Tune, explores recent developments in file-sharing, and includes an expanded conclusion and bibliography. Illustrative sound and film clips can be found on the Media tab of the www.ucpress.edu product page.
International Bibliography of Economics
IBSS is the essential tool for librarians, university departments, research institutions and any public or private institution whose work requires access to up-to-date and comprehensive knowledge of the social sciences.
The Capstone Encyclopaedia of Business
The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. The Capstone Encyclopaedia of Business brings all of this progress together, distilling the facts and essential information into one single volume. It represents the most up-to-date, authoritative and accessible guide to the modern business world available, providing a gateway to the state of the art in marketing, finance, strategy, leadership, people management and beyond. The Capstone Encyclopaedia of Business is organized alphabetically into over 1,000 entries covering the whole spectrum of business and management including: business terms - conc...
IBSS: Economics: 2002 Vol.51
First published in 1952, the International Bibliography of the Social Sciences (anthropology, economics, political science, and sociology) is well established as a major bibliographic reference for students, researchers and librarians in the social sciences worldwide. Key features * Authority: Rigorous standards are applied to make the IBSS the most authoritative selective bibliography ever produced. Articles and books are selected on merit by some of the world's most expert librarians and academics. *Breadth: today the IBSS covers over 2000 journals - more than any other comparable resource. The latest monograph publications are also included. *International Coverage: the IBSS reviews schol...
The Employer Brand
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Cell Phone Culture
Providing the first comprehensive, accessible, and international introduction to cell phone culture and theory, this book is and clear and sophisticated overview of mobile telecommunications, putting the technology in historical and technical context. Interdisciplinary in its conceptual framework, Cell Phone Culture draws on a wide range of nationa
Shawn Fanning
Examines the life and career of Shawn Fanning, the founder of Napster.
Cases in Strategic Management
For full description, see Hill/Jones, "Strategic Management, 6/e.
