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Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation
Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
Library Statistics for the Twenty-first Century World
The International Federation of Library Associations began a global statistics project in relation to worldwide libraries in 2006. The results are reported here from all over the world and there are several papers specifically on public libraries and university libraries.
UNIMARC & Friends: Charting the New Landscape of Library Standards
With the expansion of the World Wide Web during the last decade, libraries and their standards face an ever-complex environment, with new types, genres and forms of information resources. Changing information network structures and the emergence of new retrieval methods all play their roles. A three day conference was held in Lisbon, Portugal in March 2006, in order to review the current state of bibliographic standards and to discuss a number of questions in charting a future for their development.
Newspapers of the World Online: U.S. and International Perspectives
Digitisation has been a hot topic in newspaper librarianship for some years now; it came as a godsend for many bulky and space-consuming collections. The major part of this volume comprises the papers given at the international conference on newspaper digitisation held at the University of Utah, Salt Lake City (May 2006) and presents the state of the art, including experiences from current British and North American projects. This material is complemented by presentations from the World Library and Information Congress in Seoul (August 2006), focusing on the East Asian Newspaper situation.
Cataloging and Indexing
Libraries have developed sophisticated ways of categorizing information so that library users can most effectively find the materials they need. This book covers a wide range of important issues in the field, including archival finding aids, search engines, the major indexing and abstracting databases, subject guides, vendor-supplied cataloging records, metadata, and much more. Readers gain an appreciation of the importance of the role of cataloging and indexing of library materials.
Marketing Libraries in a Web 2.0 World
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Digital Library Futures: User Perspectives and Institutional Strategies
Initiatives at a cross-cultural level, where libraries, museums and archives work together in creating digital libraries, and making their cultural heritage collections available online, are emerging. Leading academic researchers from the cultural heritage and the publishers sectors approach this issue: Digital library user experience: a focus on current user research; Digital library content: what users want and how they use it; Strategies for institutions: how cultural institutions and publishers respond to the digital challenge.
Collaboration in International and Comparative Librarianship
With the introduction of the Bologna Process, the emphasis on the importance of international librarianship and its activity between governmental or non-governmental institutions, organizations, and groups of nations has continued to grow. Collaboration in International and Comparative Librarianship highlights the importance of international librarianship in governmental and non-governmental institutions, organizations, and groups in order to promote, develop, and maintain librarianship and the library profession around the world. This publication is essential for graduate students, researchers, teachers, and LIS administrators in the field of library science.
Library Statistics for the Twenty-First Century World
An international collaboration between IFLA, the UNESCO Institute of Statistics and the International Organization for Standardization (ISO) has developed standards for new library indicators for the twenty-first century. The existing international library statistics were developed nearly 40 years ago. This book presents the first results using the new statistics, and look forward to the next steps. It also contains other initiatives and developments in the fields of library statistics, benchmarking and indicators.
Library Management and Marketing in a Multicultural World
The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.
